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What is the best way to measure user satisfaction and business goals with video UX prototypes?

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Video UX prototyping is a process of creating interactive mockups of video interfaces, such as websites, apps, or platforms, to test and improve the user experience. Video UX prototypes can help you validate your design ideas, identify usability issues, and communicate your vision to stakeholders and users. But how do you measure the effectiveness of your video UX prototypes? How do you know if they meet your user satisfaction and business goals? In this article, we will explore some methods and tools that can help you answer these questions.

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Dipen Parekh

Senior UI/UX & Product Designer @ Charger Logistic

1 Define your goals and metrics

Before you start prototyping, you need to have a clear idea of what you want to achieve and how you will measure it. Your goals and metrics should be aligned with your user needs, your value proposition, and your success criteria. For example, if your goal is to increase user engagement with your video content, you might want to measure metrics such as views, watch time, likes, comments, shares, or retention rate. If your goal is to improve user satisfaction with your video interface, you might want to measure metrics such as ease of use, satisfaction, preference, or loyalty.

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Juan Ignacio Alcala

Product Designer | UX/UI Designer | Graphic Designer
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Para medir a satisfa??o do usuário e os objetivos empresariais com protótipos de UX de vídeo, é crucial definir objetivos claros e métricas específicas alinhadas às necessidades dos usuários e aos critérios de sucesso do projeto. Inicie estabelecendo o que deseja alcan?ar, como aumentar o engajamento ou melhorar a satisfa??o do usuário. Métricas podem incluir visualiza??es, tempo de visualiza??o, intera??es como curtidas e comentários, facilidade de uso e satisfa??o geral. Essas métricas ajudar?o a avaliar a eficácia do protótipo de UX de vídeo em atender aos objetivos definidos, permitindo ajustes direcionados para otimizar a experiência do usuário e atingir metas empresariais.

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2 Choose your prototyping tool

Depending on your goals and metrics, you might need different levels of fidelity and functionality for your video UX prototypes. Fidelity refers to how realistic and detailed your prototype is, while functionality refers to how interactive and responsive your prototype is. For example, if you want to test the visual appeal and layout of your video interface, you might use a low-fidelity tool such as Sketch or Figma to create static wireframes or mockups. If you want to test the navigation and interaction of your video interface, you might use a high-fidelity tool such as Adobe XD or InVision to create dynamic prototypes with animations and transitions. If you want to test the performance and functionality of your video interface, you might use a code-based tool such as HTML, CSS, or JavaScript to create live prototypes with real data and logic.

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3 Conduct user testing

User testing is a method of evaluating your video UX prototypes with real or representative users. User testing can help you collect qualitative and quantitative data about your user satisfaction and business goals. Qualitative data refers to the feedback and opinions of your users, such as what they like, dislike, or suggest about your video UX prototypes. Quantitative data refers to the numbers and statistics of your users, such as how they perform, behave, or respond to your video UX prototypes. For example, you can conduct user testing by using methods such as interviews, surveys, focus groups, or usability tests. You can also use tools such as UserTesting, Lookback, or Hotjar to record and analyze your user testing sessions.

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Daramola Oluwatobi

Experienced UX Designer + HTML, CSS & JavaScript | SaaS | Finance | Dashboards | B2C & B2B | Design systems Expert | LinkedIn Top UX voice | I transform complex ideas into visually appealing and user-centric designs
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Always test tour product. One of the goals is to see how testers react to the prototype and notice their body language. Do they understand what they're doing? Are they confused? Conducting user testing will aid in making your product better and more user friendly for the market.

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4 Analyze and iterate

The final step of measuring user satisfaction and business goals with video UX prototypes is to analyze and iterate. Analyzing means to examine and interpret the data that you collected from your user testing. Iterating means to make changes and improvements to your video UX prototypes based on your analysis. For example, you can analyze your data by using methods such as affinity diagrams, thematic analysis, or statistical analysis. You can also use tools such as Excel, Google Analytics, or Mixpanel to visualize and report your data. Based on your analysis, you can iterate your video UX prototypes by using methods such as brainstorming, sketching, or prototyping. You can also use tools such as Miro, Trello, or Jira to organize and manage your iterations.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Dipen Parekh

Senior UI/UX & Product Designer @ Charger Logistic
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Assess user satisfaction with video UX prototypes using feedback loops, surveys, and usability testing. For qualitative insights, use analytics and screen captures. Align quantitative information with business objectives, such as task success rates and conversion indicators. Stakeholder interviews and A/B testing offer different viewpoints. Iterate in response to results to satisfy corporate goals and continuously improve user experience,

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What is the best way to measure user satisfaction and business goals with video UX prototypes?

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1 Define your goals and metrics

2 Choose your prototyping tool

3 Conduct user testing

4 Analyze and iterate

5 Here’s what else to consider

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