What is the best way to measure customer acquisition costs on social media?

Based on my exp. and both mind first of all, calculate your total addressable market from your omnichannel and phone book (physical/events/networks). Second, analyze your engagement activation or servicable customers . Third, the consistency , updated and nurturing contents (interactive media & copywriting) will growth our audience organically and more quality . Our customers can be individual and group/ organizational. Fourth, develop our own niche community,once our community grow, indirectly we will develop community leader and advocator . In conclusion, community building is the future of building customer ecosystm n value while reducing unrelated product/service market fit spent / cost like traveling, mediaads & etc. Thank u 4 ur time!

To measure customer acquisition costs (CAC) on social media: Identify all social media marketing costs (ad spend, content creation costs, etc.). Track the number of new customers acquired from social media. Calculate CAC using the following formula: CAC = Total social media marketing costs / Number of new customers acquired from social media. You can also calculate CAC on a more granular level (by campaign, platform, or customer segment) to identify which campaigns are most effective at acquiring new customers and which customer segments are most expensive to acquire.

Imagine if u are the audience and customers, you reverse back of your timeline after you purchase. What makes u decide to buy/subscribe . For me, fundamentally needs match with my situation . Theres two situation, one the promotion/ads appear on our feeds or any medium that we always open usually based on our interest and searching history . 2nd, what are we looking for and where is the medium/page that we refer or trust to purchase. Refer bck to CRM, for micro or individual usually ddnt subscribe / use saas . Most of owners are the marketers and salesperson . Social medias and social channel like facebook group, facebook and whatsapp are more efficient, capable and effective to manage customers . Just my considerated opinion and experience

Capability and ability to invest . Before we start to spent on ads, make sure that our product or service is consumable or usable or ready to be in the market or fit . Some of entrepreneurs or micro biz they just focus on generating revenue but unaccounted to calculate the post sales or service . Some people neglect to measure the annual or lifetime value through nurturing and growing more quality customers with minimal increment but sustainable .

Measuring CAC on social media can be a multifaceted task due to the intricate and non-linear customer journey. It requires a careful analysis of various touchpoints and interactions. Refining targeting based on data and insights is a powerful approach to ensure you're reaching the right audience. This, in turn, can lead to higher conversion rates and lower acquisition costs. Focusing on customer retention through social media is a smart move. Engaging with existing customers, encouraging repeat purchases, and facilitating referrals can significantly increase customer lifetime value. This not only benefits your revenue stream but also reduces CAC in the long run.