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What is the best way to manage conflicts of interest when working with multiple clients?

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As a public relations professional, you may work with multiple clients who have different goals, needs, and expectations. Sometimes, these clients may have competing or conflicting interests, such as being in the same industry, targeting the same audience, or having opposing views on an issue. How can you manage these situations without compromising your integrity, reputation, and quality of service? Here are some tips to help you avoid and resolve conflicts of interest when working with multiple clients.

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Ryan Austin

CEO at Arondight Advisors | Strategic Advisor at Family Office World Media | Connecting Founders with Family Offices |…
Raminta Lilait? - Sbalbi

International communicator I Founder and CEO @Sensus PR I Speaker
Simon Dean OBE

Founder CEO @ Challenger Troop CIC | OBE, Leadership, Youth Engagement, Community Outreach, Youth Inclusion, Character…

1 Define your scope of work

Before you start working with a new client, make sure you have a clear and detailed contract that outlines your scope of work, deliverables, fees, deadlines, and exclusivity clauses. This will help you set boundaries and expectations, as well as protect you from legal or ethical disputes. If you have existing clients who may be affected by your new contract, inform them in advance and explain how you will handle any potential conflicts. Be transparent and honest about your capabilities and limitations, and do not overpromise or underdeliver.

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Raminta Lilait? - Sbalbi

International communicator I Founder and CEO @Sensus PR I Speaker
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Defining your scope of work is one of the most important steps you should take when starting out with a new client! As it oftens happens in communication, tasks can become endless - besides press releases, there is social media content, blog posts, byline articles, newsletter content, crisis management, strategizing, SEO content, and so on. What is included in your monthly retainer, and what will you be charging as extra? Are you qualified to cover all potential needs of a client? Be upfront and clear before starting off and signing a contract to avoid any miscommunication pitfalls.

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2 Communicate frequently and effectively

Communication is key to building trust and rapport with your clients, as well as managing their expectations and feedback. Keep them updated on your progress, challenges, and achievements, and ask for their input and approval when needed. Use clear and professional language, and avoid jargon or slang. Be respectful and courteous, and acknowledge their concerns and questions. If you encounter any problems or delays, inform them as soon as possible and offer solutions. Do not hide or ignore any issues that may affect your work or relationship.

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Simon Dean OBE

Founder CEO @ Challenger Troop CIC | OBE, Leadership, Youth Engagement, Community Outreach, Youth Inclusion, Character Education. Youth Development.
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Take a genuine interest in their personal situation, what are they hoping to achieve for themselves. Make an effort to follow up with them to see how a pitch went or how well they got on at a event.

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3 Respect confidentiality and privacy

One of the most important aspects of managing conflicts of interest is respecting the confidentiality and privacy of your clients. Do not share or disclose any sensitive or proprietary information about your clients with anyone else, unless you have their permission or are required by law. Do not use or reuse any materials or resources that belong to your clients without their consent. Do not engage in any activities or behaviors that may harm or undermine your clients' reputation or interests. Do not take sides or favor one client over another, and do not badmouth or criticize your clients to others.

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4 Seek external advice and support

Sometimes, you may face situations that are beyond your expertise or control, and you may need external advice or support to handle them. For example, you may encounter legal, ethical, or moral dilemmas that require professional guidance or intervention. You may also need to outsource or collaborate with other experts or specialists to complete your work or meet your clients' needs. In these cases, do not hesitate to seek help from reliable and reputable sources, such as your colleagues, mentors, peers, associations, or consultants. However, make sure you inform your clients about your actions and decisions, and respect their opinions and preferences.

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5 Review and evaluate your work

Finally, you should always review and evaluate your work and performance, and seek feedback from your clients and stakeholders. This will help you identify and address any gaps, errors, or issues in your work, as well as improve your skills and knowledge. It will also help you measure and demonstrate your value and impact, as well as build your credibility and reputation. You should also review and update your contracts and agreements regularly, and make sure they reflect your current and future goals and needs. If you find any conflicts or inconsistencies, resolve them promptly and amicably.

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Ryan Austin

CEO at Arondight Advisors | Strategic Advisor at Family Office World Media | Connecting Founders with Family Offices | Nasdaq.com Contributor
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Incorporating a "post-game" analysis into your workflow is a great way to keep your skills sharp and clients invested. After each campaign, take a moment to reflect: 'Did I meet my objectives?' Solicit honest feedback from your clients to refine your services. Measure your intentions against the actual impact. Identify opportunities for growth. This small step will go a long way in building your reputation as someone who is transparent, results-driven, and committed to excellence.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What is the best way to manage conflicts of interest when working with multiple clients?

1

2

3

4

5

6

1 Define your scope of work

2 Communicate frequently and effectively

3 Respect confidentiality and privacy

4 Seek external advice and support

5 Review and evaluate your work

6 Here’s what else to consider

Public Relations

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What is the best way to manage conflicts of interest when working with multiple clients?

1

2

3

4

5

6

1 Define your scope of work

2 Communicate frequently and effectively

3 Respect confidentiality and privacy

4 Seek external advice and support

5 Review and evaluate your work

6 Here’s what else to consider

Public Relations

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