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What is the best way to follow up after a networking event?

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Networking is an essential skill for corporate accountants, as it can help you find new opportunities, learn from others, and build your professional reputation. However, networking is not just about attending events and exchanging business cards. You also need to follow up with your contacts to maintain and strengthen your relationships. In this article, we will share some tips on how to follow up after a networking event effectively and appropriately.

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Send a personalized thank-you email:

Within 24 hours, send a brief, friendly email to each meaningful contact. Reference your conversation and include a helpful link or resource to show appreciation and stay memorable.### *Engage on social media:Connect with new contacts on platforms like LinkedIn and include a note about your meeting. Interact with their posts to keep the relationship warm and show genuine interest.

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Tomi Akinwale ACCA, ACA, ACTI, B.TECH, FMVA, AAT.

Tax | Deloitte | Financial Reporting &…
GBENGA OMOLERE

FINANCE MANAGER

1 Send a thank-you email

The first step to follow up after a networking event is to send a thank-you email to each person you met and had a meaningful conversation with. This email should be sent within 24 hours of the event, while the memory is still fresh. The email should be brief, personalized, and friendly. It should remind the person of who you are, what you talked about, and express your appreciation for their time and insights. You can also include a relevant link, resource, or offer that might be useful or interesting to them.

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GBENGA OMOLERE

FINANCE MANAGER
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Simply state who you are, who you work for, where you met, and maybe include a couple of details of any conversation you've already had. You can also show your interest in the organization your contact works for, and briefly indicate ways in which you could help them. How to write a follow-up email after networking Write an intriguing subject line. To ensure that your recipient reads your email, keep your subject line brief and intriguing. Introduce yourself. Include details. Arrange to meet. Say thank you. Be professional. Read aloud and edit. After a networking event.

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2 Connect on social media

The second step to follow up after a networking event is to connect with your contacts on social media platforms, such as LinkedIn, Twitter, or Facebook. This can help you stay in touch, learn more about their work and interests, and engage with their posts and updates. When you send a connection request, make sure to add a note that refers to the event and the conversation you had. You can also comment on their posts, share their content, or tag them in relevant posts to show your interest and support.

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Tomi Akinwale ACCA, ACA, ACTI, B.TECH, FMVA, AAT.

Tax | Deloitte | Financial Reporting & Modelling |
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Avoid generic messages: Reference a specific conversation or detail you remember about the person and their interests. Show genuine interest: Ask a follow-up question about something they mentioned or offer them something relevant to their work or goals. Channel: Choose the right platform: Use email for professional connections, or LinkedIn for a more casual tone. If someone gave you their personal contact information, consider a text message or phone call (but be respectful of their boundaries).

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3 Schedule a follow-up meeting

The third step to follow up after a networking event is to schedule a follow-up meeting with the contacts that you want to build a deeper relationship with. This meeting can be a phone call, a video chat, a coffee date, or a lunch meeting, depending on your preference and availability. The purpose of this meeting is to continue the conversation, learn more about each other's goals and challenges, and explore potential ways to collaborate or help each other. You should aim to schedule this meeting within a week or two of the event, and confirm the date, time, and agenda beforehand.

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4 Provide value and feedback

The fourth step to follow up after a networking event is to provide value and feedback to your contacts. This means that you should look for opportunities to help them, such as introducing them to someone in your network, recommending them for a job or a project, or sending them a relevant article or report. You should also give them feedback on their work, such as complimenting their presentation, endorsing their skills, or reviewing their product or service. This can help you demonstrate your expertise, generosity, and trustworthiness.

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5 Keep in touch regularly

The fifth step to follow up after a networking event is to keep in touch regularly with your contacts. This means that you should not let too much time pass between your interactions, or else you risk losing their attention and interest. You should aim to check in with them every few weeks or months, depending on the nature and frequency of your communication. You can use various methods to keep in touch, such as sending an email, making a phone call, commenting on their social media posts, or inviting them to another event. You should also update them on your progress, achievements, and challenges, and ask them about theirs.

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6 Be respectful and professional

The sixth and final step to follow up after a networking event is to be respectful and professional with your contacts. This means that you should respect their time, privacy, and boundaries, and avoid being too pushy, needy, or salesy. You should also be polite, courteous, and positive in your communication, and avoid any topics that might be inappropriate, offensive, or controversial. You should also be honest, reliable, and consistent in your actions, and honor any commitments or promises you make. By being respectful and professional, you can build a reputation as a credible and valuable corporate accountant.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Corporate Accounting

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What is the best way to follow up after a networking event?

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1 Send a thank-you email

2 Connect on social media

3 Schedule a follow-up meeting

4 Provide value and feedback

5 Keep in touch regularly

6 Be respectful and professional

7 Here’s what else to consider

Corporate Accounting

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