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What is the best way to ensure your recruitment process aligns with your organization's brand and values?

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Recruitment is not only about finding the right talent for your organization, but also about communicating your brand and values to potential candidates. A well-designed recruitment process can help you attract and retain employees who share your vision, culture, and goals. In this article, you will learn some tips on how to align your recruitment process with your brand and values, and why it matters for your HR consulting business.

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Paula Santiago

LinkedIn Top Voice | Talent Acquisition Specialist | Talents & Assessment | Mentora de LinkedIn & Lideran?a | Business…
Lauren Niziol

Fractional HR Director and Recruiter | Empowering Growth for Companies with Multi-Regional Teams
Ellie Jabrayilova

Reward Partner

1 Define your employer brand

Your employer brand is the perception that candidates and employees have of your organization as a place to work. It includes your mission, vision, values, culture, benefits, and reputation. To define your employer brand, you need to understand what makes your organization unique, what you stand for, and what you offer to your employees. You can use surveys, interviews, focus groups, or online reviews to gather feedback from your current and former employees, as well as your target talent pool. You can also analyze your competitors and industry trends to identify your strengths and weaknesses. Based on your findings, you can create a clear and consistent employer brand statement that reflects your value proposition and differentiates you from others.

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Paula Santiago

LinkedIn Top Voice | Talent Acquisition Specialist | Talents & Assessment | Mentora de LinkedIn & Lideran?a | Business Influencer | Psicóloga | Palestrante |
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A diversidade e inclus?o e a marca empregadora s?o essenciais e desempenham um papel fundamental. Para empresas que valorizam a diversidade, o recrutamento oferece uma grande oportunidade de demonstrar esse compromisso, e alguns Recrutadores optam por realizar entrevistas iniciais por telefone, garantindo que as informa??es pessoais dos candidatos n?o influenciem a sele??o, focando nas habilidades e experiências, promovendo assim a igualdade de oportunidades. Além disso, garantir que as ofertas de emprego cheguem a todos os públicos e formar painéis de entrevistas diversificados refor?a o compromisso com inclus?o e s?o práticas que n?o apenas atraem candidatos alinhados com os valores da organiza??o e fortalecem a cultura empresarial.

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Joelle Walraevens

Human Resources Specialist: Stress and emotion management, IT recruitment and Executive Careers - Founder & CEO of Hubicc
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Afin que le candidat soit en phase avec les valeurs de l'entreprises, il convient de: - créer un discours clair et cohérent en interne sur les valeurs de l'entreprise - s'assurer de la congruence entre le discours véhiculé à l'externe et ce qui est vécu en interne - véhiculer ce discours correctement sur le site web, réseaux sociaux et tout support de communication

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2 Communicate your brand and values

Once you have defined your employer brand, you need to communicate it effectively to your candidates throughout the recruitment process. This means using your brand and values as the basis for your job descriptions, career website, social media, advertising, and events. You also need to ensure that your recruiters, hiring managers, and employees are trained and aligned on your brand and values, and that they convey them consistently and authentically to the candidates. You can use stories, testimonials, videos, or podcasts to showcase your culture, achievements, and impact. You can also use tools like chatbots, quizzes, or gamification to engage and educate your candidates about your brand and values.

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Paula Santiago

LinkedIn Top Voice | Talent Acquisition Specialist | Talents & Assessment | Mentora de LinkedIn & Lideran?a | Business Influencer | Psicóloga | Palestrante |
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O processo de recrutamento vai além de encontrar o candidato ideal para a vaga, mas é uma grande oportunidade para comunicar a identidade da empresa e demonstrar o qu?o importante cada candidato é para a empresa. Um ponto fundamental a ser observado é que as empresas que buscam estabelecer uma marca empregadora sólida devem alinhar o recrutamento com os valores da organiza??o, por exemplo, esse alinhamento pode ser encontrado em empresas que valorizam a sustentabilidade ambiental, e durante as entrevistas, os candidatos s?o questionados sobre suas experiências em projetos sustentáveis, o que n?o apenas atrai candidatos que compartilham essa vis?o, mas também fortalece a identidade como empregador comprometido com causas sustentáveis.

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Joelle Walraevens

Human Resources Specialist: Stress and emotion management, IT recruitment and Executive Careers - Founder & CEO of Hubicc
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Pour communiquer votre marque et vos valeurs, définissez tout d'abord les contenus que vous voulez véhiculer, et sous quel format. Pensez à intégrer le volet Humain de l'entreprise dans vos communications. Présenter ses produits et services ne suffit pas. Ce qui intéresse le candidat, c'est la vie de l'entreprise, donc de ses collaborateurs.

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3 Assess your candidates' fit

Another way to align your recruitment process with your brand and values is to assess your candidates' fit with your organization. This means evaluating not only their skills and qualifications, but also their personality, motivations, and preferences. You can use various methods to measure your candidates' fit, such as behavioral interviews, personality tests, work samples, or simulations. You can also involve your employees in the selection process, by inviting them to join the interviews, host the candidates for a day, or provide referrals. By assessing your candidates' fit, you can ensure that you hire people who share your vision, culture, and goals, and who will contribute to your organization's success.

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Lauren Niziol

Fractional HR Director and Recruiter | Empowering Growth for Companies with Multi-Regional Teams
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Ideally your organization celebrates diversity and is comprised of a diverse group of individuals... especially if your current employees may be involved in the selection process as the article suggests.

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Joelle Walraevens

Human Resources Specialist: Stress and emotion management, IT recruitment and Executive Careers - Founder & CEO of Hubicc
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L'adéquation de vos valeurs avec celle du candidat dans le processus de recrutement repose sur : - l'intérêt que le candidat montre pour votre entreprise: sa capacité à restituer ce qu'il a vu et/ou compris des valeurs de votre entreprises - sa capacité à exprimer ses propres valeurs et attentes vis-à-vis de votre entreprise - faire le lien entre les valeurs de votre entreprise et les siennes.

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4 Provide a positive candidate experience

Finally, you need to provide a positive candidate experience throughout the recruitment process, as it reflects your brand and values, and influences your candidates' decision to join or reject your organization. A positive candidate experience means being transparent, respectful, responsive, and supportive to your candidates at every stage of the process. You can use technology, such as automated emails, SMS, or video calls, to keep your candidates informed, engaged, and connected. You can also provide feedback, recognition, and guidance to your candidates, and address their questions and concerns. You can also solicit feedback from your candidates, and use it to improve your recruitment process.

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Ellie Jabrayilova

Reward Partner
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Treat your candidates like you would want to be treated if you were looking for a job. Be transparent about the job and the company, and be respectful of their time. Respond to their questions promptly and helpfully. Use technology to make it easy for them to stay informed and connected throughout the process. And be sure to get their feedback on how you can improve your recruitment process.

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Joelle Walraevens

Human Resources Specialist: Stress and emotion management, IT recruitment and Executive Careers - Founder & CEO of Hubicc
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Soyez à l'écoute des attentes du candidat, tant sur le plan métier que sur le plan humain. Présentez-lui le processus de recrutement de l'entreprise, les différentes étapes et les différents interlocuteurs auxquels il s'adressera. N'hésitez pas à lui faire un retour rapidement, qu'il soit positif ou négatif. Si le retour est négatif, avec diplomatie, lui donner quelques raisons factuelles qui lui permettront, par exemple, de s'améliorer lors des prochains entretiens. Remercier le candidat pour le temps qu'il a consacré à l'entretien.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Paula Santiago

LinkedIn Top Voice | Talent Acquisition Specialist | Talents & Assessment | Mentora de LinkedIn & Lideran?a | Business Influencer | Psicóloga | Palestrante |
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O processo de recrutamento deve refletir a transparência no processo seletivo, em que os candidatos s?o informados de forma detalhada sobre cada etapa, incluindo os requisitos da vaga, valores e cultura da empresa, cronograma, os critérios de avalia??o, dentre outros. Além disso, garantir que os feedbacks desde a fase de inscri??o e durante todas as etapas s?o fornecidos de maneira constante, o que demonstra a transparência da empresa e cria uma experiência positiva para os candidatos.

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What is the best way to ensure your recruitment process aligns with your organization's brand and values?

1

2

3

4

5

1 Define your employer brand

2 Communicate your brand and values

3 Assess your candidates' fit

4 Provide a positive candidate experience

5 Here’s what else to consider

HR Consulting

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What is the best way to ensure your recruitment process aligns with your organization's brand and values?

1

2

3

4

5

1 Define your employer brand

2 Communicate your brand and values

3 Assess your candidates' fit

4 Provide a positive candidate experience

5 Here’s what else to consider

HR Consulting

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