What is the best way to develop a strong pay-per-click (PPC) advertising strategy?

According to some surveys, these are the three most important goals: 1) Increasing brand awareness 2) Acquiring new customers 3) Retain customers and turn them into fans

Running PPC ads is both an art and a science. Anyone can learn the science behind a PPC campaign/strategy by doing some research, watching some videos, or even taking a class. Define your objectives, choose your keywords, create some ads, set your budget, etc. The art part of running ads is where most people fail. This is where the actual running of the ads and split-testing comes into play. Like many artists, you get better with practice. Once you've gotten the science part of running ads down, then you need to focus on running ads with small budgets, split-testing for best results. Keep refining until they perform and then increase your budget. Consistent and persistent monitoring and adjustments are critical to successful campaigns.

Success comes to those who define long term search terms. Many users do not just search with individual keywords. Example: short term: "buy rice" Example: long term: "Which rice varieties are healthy"

Target audience: Tailor your PPC campaigns to specific audience segments based on demographics, interests, and online behavior. Ad extensions: Enhance your ads with extensions like sitelinks, callouts, and structured snippets to provide more information and improve ad engagement. Quality Score: Optimize your Quality Score to improve ad ranking and reduce costs. Quality Score is determined by keyword relevance, ad relevance, landing page experience, and expected click-through rate.

Test out different types of landing pages. Which one is most successful? These need to be expanded and improved in a targeted manner. It is important that every landing page has "call to action" options, then customers will be delighted.

?? Without corresponding KPIs, it is not possible to compare the individual campaigns later. ?? It is often important to prove the success via the KPIs. Use as few KPIs as possible at first, so you can get off to a good and reliable start. Everything can then be expanded in a good and targeted manner.

Pay per click and online advertising may sound cheaper than the traditional advertising in print media, and in other non-digital media. However, the cost of conversion is extremely high. For example, some of the very large online portals that I personally know, consider a 1% click through ratio a tremendous success Before anyone invests a lot of money in digital advertising, I would strongly recommend that they try out a few campaigns, do A/B testing, and be confident and sure about any large scale investment that they may eventually make

I have difficulties to understand, what this article has to do with serious Business Coaching as Business Coaching should not be treated as mass consumer business. In the contrary - I would be suspiscious, if I was approached like that by a Business Coach. "Generating Consumer Leads and transforming such into customers" would be a more appropriate classification from my point of view.

A PPC campaign can be quite expensive. It is good to define a budget in advance. ?? One or even several "call to action" options must be available, otherwise the budget will literally be burnt.