登录查看更多内容

What is the best way to determine which pieces of content to test?

由人工智能和领英社区提供技术支持

Content testing is a vital part of content creation, as it helps you measure the effectiveness, relevance, and appeal of your content to your audience. However, not every piece of content needs to be tested, and testing too much or too little can waste your time and resources. So, how do you decide which pieces of content to test? Here are some tips to help you make smart choices for your content testing portfolio and resume.

此文章中的业界达人

由社区从 4 条内容中精选。了解更多

Jason Patterson

Founder of Jewel Content Marketing Agency | Truths & Memes | Content Strategy, Thought Leadership, Copywriting, Social…
Zaryab Ahmad

Helping Businesses with Personal Branding and Social Media Marketing.

1 Identify your goals

Before you start testing anything, you need to have a clear idea of what you want to achieve with your content. What are your key performance indicators (KPIs), such as traffic, conversions, engagement, or retention? How do they align with your overall business objectives and strategy? Having specific and measurable goals will help you narrow down your content testing options and focus on the ones that matter most.

添加您的观点

Zaryab Ahmad

Helping Businesses with Personal Branding and Social Media Marketing.
举报内容
This question can drive you crazy, hahaha... But its simple answer is, Check what your audience engages with most—likes, shares, or comments. Testing different headlines, images, or calls-to-action on these can help find what works best. Keep an eye on analytics to see what's effective, and use that insight to refine your content strategy.

已翻译

赞

2 Analyze your data

Once you have your goals, you need to look at your existing data to see how your content is performing and where there are gaps or opportunities for improvement. You can use various tools and methods to collect and analyze data, such as Google Analytics, heatmaps, surveys, or interviews. You should look for patterns, trends, and insights that can help you identify the strengths and weaknesses of your content, as well as the needs and preferences of your audience.

添加您的观点

Austin Sarles

Sr. SEO Manager @ Amazon Ads
举报内容
Once your KPIs have been determined, you need to ensure you have the proper reporting tools in place to collect data. You can build Google Analytics and Adobe Analytics to monitor visits, CTR, bounce rate, time on site, and other important metrics.

已翻译

赞

3 Prioritize your content

Based on your data analysis, you can prioritize your content according to its impact, potential, and urgency. You can use a simple matrix or framework to rank your content into four categories: high impact and high potential, high impact and low potential, low impact and high potential, and low impact and low potential. You should test the content that falls into the first category, as it has the most value and opportunity for growth. You should also test the content that falls into the third category, as it has the most room for improvement and innovation. You can skip the content that falls into the second and fourth categories, as it has the least benefit and need for testing.

添加您的观点

Jason Patterson

Founder of Jewel Content Marketing Agency | Truths & Memes | Content Strategy, Thought Leadership, Copywriting, Social Media 'n' Stuff for B2B & Tech
举报内容
The need for content testing increases with the amount you risk if you get it wrong. Typically this is about money (or something that correlates with money such as conversions), but it might also be about other things, like creative risk.

已翻译

赞

4 Choose your methods

After you have prioritized your content, you need to choose the best methods to test it. There are many types of content testing methods, such as A/B testing, multivariate testing, usability testing, or eye tracking. Each method has its own advantages and disadvantages, depending on your goals, resources, and audience. You should choose the methods that are most suitable and feasible for your content, and that can provide you with reliable and actionable results.

添加您的观点

5 Plan your tests

Finally, you need to plan your tests carefully and systematically. You should define your hypotheses, variables, sample size, duration, and criteria for success. You should also prepare your content variations, tools, and platforms for testing. You should document your test plan and communicate it clearly to your team and stakeholders. You should also anticipate any challenges or risks that might affect your testing process or outcomes, and have contingency plans in place.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Austin Sarles

Sr. SEO Manager @ Amazon Ads
(已编辑)
举报内容
When determining which pieces of content to test, one place to start is with articles that are ‘almost’ ranking for their target keyword in search. For example, an article that’s ranking in position 12 for a high value keyword is showing just off of page one of search results. Minor improvements to get the article two or three positions higher in search would dramatically increase the articles visibility and traffic potential.

已翻译

赞

Content Creation

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What is the best way to determine which pieces of content to test?

1

2

3

4

5

6

1 Identify your goals

2 Analyze your data

3 Prioritize your content

4 Choose your methods

5 Plan your tests

6 Here’s what else to consider

Content Creation

给文章评分

感谢您的反馈

更多Content Creation相关文章

更多相关阅读内容