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What is the best way to create a user behavior change strategy?

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Creating a user behavior change strategy is a key skill for UX researchers who want to design products and services that motivate and persuade users to take desired actions. Whether you want to increase conversions, retention, engagement, or social impact, you need to understand how to apply behavioral science principles and techniques to your UX research process. In this article, we will explore what a user behavior change strategy is, why it is important, and how to create one using a simple framework.

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Sarah Jensen

UXR + UXD

1 What is a user behavior change strategy?

A user behavior change strategy is a plan that outlines how you will use UX research methods and tools to identify, understand, and influence the behaviors of your target users. It is based on the assumption that behavior is influenced by a combination of personal, social, and environmental factors, and that you can design interventions that address these factors in a positive and ethical way. A user behavior change strategy can help you define your behavior change goals, measure your behavior change outcomes, and test your behavior change hypotheses.

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2 Why is a user behavior change strategy important?

A user behavior change strategy is essential for creating effective and impactful UX solutions that align with your business objectives and user needs. By applying this strategy, you can increase the chances of achieving desired outcomes through evidence-based techniques and best practices, while reducing the risk of wasting time and resources on ineffective or harmful interventions. Additionally, a user behavior change strategy can enhance the user experience by creating more engaging, persuasive, and supportive interactions that match your user's motivations, abilities, and triggers. Moreover, it can build trust with users by demonstrating that you understand their challenges, goals, and preferences, while respecting their autonomy and agency.

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Sarah Jensen

UXR + UXD
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Habit forming is powerful. As designers we need to ask ourselves are we improving the product so user goals and business goals are more aligned or are we prioritizing one and sacrificing another? The end goal is to establish a lasting relationship with the user - this is the best way to satisfy business goals and so keeping the right balance is important.

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3 How to create a user behavior change strategy using the B=MAT framework?

The B=MAT framework, developed by Stanford professor BJ Fogg, is a simple and practical way to create a user behavior change strategy. This framework states that behavior happens when motivation, ability, and trigger come together. To use the B=MAT framework, you must define the target behavior and make it specific, measurable, achievable, relevant, and time-bound. You should also assess the motivation and ability of your users to perform the target behavior and identify factors that can increase or decrease them. Additionally, design and test triggers that prompt your users to perform the target behavior at the right moment and in the right context. These triggers can be external such as notifications or internal such as emotions or thoughts. Finally, iterate and optimize the user behavior change strategy based on research findings, user feedback, and behavior change metrics. Creating a user behavior change strategy is not a one-time process but rather an ongoing dynamic process that requires learning and experimentation. The B=MAT framework can help you simplify and structure your user behavior change strategy for more meaningful and effective UX solutions.

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Robin Domingo

UX Analyst @ eNew Media | User Experience Design (UED)
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Something to consider when moving through a User Change process is to remember the Peak-End Rule. This is a UX law that states users will remember how they felt more at the peak and at the end of the experience. Identify the moments where your experience is at its most helpful or entertaining and build off that. Users tend to remember the negatives of an experience more so than the positives. Use the Recency Effect cognitive bias to tailor and build your experience to be more positive for users espeecially navigating a user change process.

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What is the best way to create a user behavior change strategy?

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1 What is a user behavior change strategy?

2 Why is a user behavior change strategy important?

3 How to create a user behavior change strategy using the B=MAT framework?

4 Here’s what else to consider

User Research

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What is the best way to create a user behavior change strategy?

1

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1 What is a user behavior change strategy?

2 Why is a user behavior change strategy important?

3 How to create a user behavior change strategy using the B=MAT framework?

4 Here’s what else to consider

User Research

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