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What is the best way to communicate audio post production rates to clients?

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As an audio post production professional, you know how much time and skill it takes to deliver high-quality sound for music, film, podcast, or any other media project. But how do you communicate your value and rates to your clients without confusing or scaring them away? In this article, we'll share some tips and best practices on how to communicate audio post production rates to clients effectively and confidently.

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Mark Menza

1 Know your worth

Before you quote any rate, you need to know your worth as an audio post production professional. This means considering your experience, skills, equipment, software, portfolio, and reputation in the industry. You also need to factor in the complexity, duration, and scope of the project, as well as the market demand and competition. You can research the average rates for similar services in your area or online, but don't undersell yourself or overcharge your clients. Be realistic and fair, and don't be afraid to negotiate if needed.

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Mark Menza
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I would add, for larger projects clients want to know what the total is going to be so they can budget. Giving them a 'rate' implies some day or hourly rate. That leads to all sorts of problems in post. Neither you or they know how many hours/days it will take. Rather give them an estimate based on parameters for the film.

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2 Be transparent and clear

When you communicate your rates to your clients, be transparent and clear about what you are offering and what you are expecting. Explain what your rate includes, such as editing, mixing, mastering, sound design, noise reduction, or any other service. Specify how many revisions, feedback rounds, or changes are included, and how much extra they will cost if exceeded. Provide a breakdown of your rate per hour, per project, or per deliverable, depending on your preference and the client's budget. Avoid using vague or confusing terms, such as "standard", "basic", or "premium", and instead use specific and descriptive terms, such as "podcast editing", "film sound design", or "music mastering".

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3 Provide samples and references

One of the best ways to communicate your value and quality as an audio post production professional is to provide samples and references of your previous work. This will help your clients understand what they can expect from you, and how you can enhance their project with your sound skills. You can create a portfolio website, a SoundCloud account, a YouTube channel, or any other platform where you can showcase your work. You can also ask your previous or current clients for testimonials, reviews, or referrals, and share them with your potential clients. This will help you build trust and credibility, and demonstrate your professionalism and expertise.

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Mark Menza
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I think it's helpful and looks far more professional to have a portfolio site. Sound Cloud and Youtube is too commingled with amateurs and so many other subjects. Put your best foot forward. you can then include embeds from Vimeo or Youtube in a way that doesn't take them away from your site. Perhaps only in the case of IMDB would you have them jump there to see listings of your work.

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4 Be flexible and adaptable

While it is important to have a standard rate and a clear contract for your audio post production services, it is also advisable to be flexible and adaptable to your clients' needs and preferences. Sometimes, you may need to adjust your rate or scope depending on the project's requirements, deadlines, or budget. Sometimes, you may need to collaborate with other professionals, such as composers, producers, or directors, and share your feedback and ideas. Sometimes, you may need to learn new skills, tools, or techniques to deliver the best sound for your client. Being flexible and adaptable will help you create a positive and lasting relationship with your clients, and increase your chances of getting repeat business or referrals.

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5 Follow up and follow through

Finally, when you communicate your audio post production rates to your clients, don't forget to follow up and follow through. This means confirming your agreement, sending your invoice, delivering your work on time and on budget, and asking for feedback and approval. It also means thanking your clients for their business, asking for referrals or testimonials, and keeping in touch for future opportunities. By following up and following through, you will show your clients that you are reliable, professional, and respectful, and that you value their satisfaction and success.

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Mark Menza
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You should start with agreements and contracts. Being professional means having everyone put in in a written agreement. There's many boiler plates on the internet you can customize to your gig. An agreement protects you and your client/producer so everyone knows what's expected of them. A deal memo is a good initial statement of intent. Followed by more detailed discussion and then a contract that you both sign. Be sure to include what they are responsible for providing to you, and exactly what your deliverables are.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What is the best way to communicate audio post production rates to clients?

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1 Know your worth

2 Be transparent and clear

3 Provide samples and references

4 Be flexible and adaptable

5 Follow up and follow through

6 Here’s what else to consider

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