What is the best way to break into a career in Social Media Management?

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If you love creating engaging content, connecting with your audience, and staying on top of the latest trends, you might be interested in a career in social media management. But how do you get started in this competitive and fast-paced field? In this article, we'll share some tips on how to break into social media management, from building your skills and portfolio to finding your niche and landing your first clients.

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Love Ajayi

Building websites that captures & converts leads in 5 days || Web Designer and Developer ( Squarespace + Shopify ) ||…
Cassidy Grace

Social Media Manager | Photographer | Editor ?? ??
Ann Wambui

Digital Media | Tech

1 Build your skills

Social media management is not just about posting and liking. It requires a range of skills, such as copywriting, graphic design, analytics, strategy, and customer service. To stand out from the crowd, you need to master the basics of each platform, as well as the tools and software that can help you manage them efficiently. You can learn these skills through online courses, books, podcasts, blogs, and webinars. You can also practice them by managing your own personal or professional accounts, or by volunteering for a non-profit or a small business.

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Love Ajayi

Building websites that captures & converts leads in 5 days || Web Designer and Developer ( Squarespace + Shopify ) || E-commerce Assistant
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My best advice is to work on personal projects You don’t have to work for any company to do this. Do you want to learn content writing? You can work on this skill by posting on LinkedIn and implementing tips from creators in this niche. With time your writing skills would get better Do you want to learn about website? Leverage YouTube and learn how to build free websites with sites like Framer. Do you want to learn design ? Start using canva to create graphic designs for your personal brand or companies you would love to work with. In summary you don’t have to wait to get a proper job to build your experience, you can build your experience by doing things for yourself. ??

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Cassidy Grace

Social Media Manager | Photographer | Editor ?? ??
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Reflect on practices to understand what worked well and what can be improved. Taking the time to review creative processes allows you to enhance those skills.

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2 Create your portfolio

Once you have some skills under your belt, you need to showcase them to potential employers or clients. A portfolio is a collection of your best work that demonstrates your abilities and achievements as a social media manager. Your portfolio should include examples of content you created, campaigns you ran, results you achieved, and testimonials you received. You can create your portfolio on a website, a blog, a PDF, or a slide deck. Make sure to update it regularly and highlight your most relevant and impressive projects.

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Cassidy Grace

Social Media Manager | Photographer | Editor ?? ??
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Your portfolio can reflect your personality, style and creative flair. Decide how you want to communicate your work visually. Don't be afraid to experiment with different designs and layouts to see what you feel works best.

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3 Find your niche

Social media management is a broad field that covers many industries and audiences. To stand out and attract the right opportunities, you need to find your niche. Your niche is the specific area or topic that you are passionate and knowledgeable about, and that matches your skills and goals. For example, you might specialize in fashion, travel, fitness, or education. You might also focus on a certain platform, such as Instagram, LinkedIn, or TikTok. Finding your niche will help you define your brand, target your market, and create your value proposition.

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4 Network and market yourself

Networking and marketing are essential for any social media manager who wants to grow their career and find new opportunities. Networking is the process of building relationships with other professionals in your field, such as peers, mentors, influencers, or potential clients. You can network online, by joining groups, forums, or communities related to your niche, or offline, by attending events, workshops, or conferences. Marketing is the process of promoting yourself and your services to your target audience. You can market yourself online, by creating a website, a blog, a newsletter, or a social media presence, or offline, by creating a business card, a flyer, or a brochure.

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5 Land your first clients

The final step to break into social media management is to land your first clients. Clients are the people or businesses who hire you to manage their social media accounts. You can find clients in different ways, such as through referrals, cold emails, job boards, freelance platforms, or social media. To land your first clients, you need to pitch yourself effectively, by highlighting your skills, portfolio, niche, and value proposition. You also need to negotiate your rates, terms, and expectations, and deliver high-quality work that meets or exceeds their goals.

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Love Ajayi

Building websites that captures & converts leads in 5 days || Web Designer and Developer ( Squarespace + Shopify ) || E-commerce Assistant
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To land your first client I recommend using a pitch deck to shoot your shot to companies and brands you would love to work with. Every job I have gotten is through shooting my shot on LinkedIn. My bonus tip would be personalisation: I ensure I use the companies brand identity such as their logo and brand colours in my pitch deck so I can stand out more. ??

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Ann Wambui

Digital Media | Tech
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Social media is great platform to build and grow our personal brands. By following people who are sharing works of interest you can learn a lot

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What is the best way to break into a career in Social Media Management?

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1 Build your skills

2 Create your portfolio

3 Find your niche

4 Network and market yourself

5 Land your first clients

6 Here’s what else to consider

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