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What is the best way to balance rigor and creativity in design research?

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Design research is a creative and rigorous process that helps designers understand the needs, preferences, and behaviors of users and stakeholders. It involves various methods, such as interviews, observations, surveys, experiments, and prototyping, to gather and analyze data and generate insights. However, balancing rigor and creativity in design research is not always easy. How can you ensure that your research is both valid and innovative? Here are some tips to help you achieve this balance.

本文章的要点总结

Map your course:

Having clear goals and questions acts as your compass in design research, guiding you to relevant insights. It sharpens focus and streamlines the evaluation of results, enhancing both rigor and creativity.
Embrace adaptability:

Being flexible allows you to tweak your approach as new insights emerge. This agility in design research fosters creative solutions while maintaining a rigorous process.

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1 Define your goals and questions

Before you start your research, you need to have a clear idea of what you want to achieve and what you want to learn. Your goals and questions should guide your choice of methods, tools, and techniques. They should also help you focus your research on the most relevant and useful aspects of your problem or opportunity. Having well-defined goals and questions will also make it easier to evaluate and communicate your research results.

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Priyanshu Srivastava

Postdoctoral Researcher at MD Anderson Cancer Center | Former Senior Research Associate at AIIMS | PhD in Life Sciences from ICGEB, India | Passionate about Advancing Cancer Research and Biomedical Science
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Lost in research? Goals and questions are your map! They point to golden knowledge and keep you focused. Ditch distractions, choose the right tools, and boom! Research superpowers unlocked. Clear goals attract "aha!" moments and make sharing your findings a breeze. So map your course, adventurer, and let your research roar. Good luck guys:)

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2 Choose appropriate methods and tools

There is no one-size-fits-all method or tool for design research. Depending on your goals and questions, you may need to use different methods and tools at different stages of your research. For example, you may use exploratory methods, such as interviews or observations, to discover user needs and pain points. Then, you may use generative methods, such as brainstorming or co-creation, to generate ideas and solutions. Finally, you may use evaluative methods, such as testing or feedback, to validate and refine your ideas and solutions. You should also consider the advantages and limitations of each method and tool, and how they can complement or contrast each other.

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Fahimeh Aliakbari

Postdoctoral Researcher in Management
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In my experience, depending on the nature of the problem, such as vagueness and uncertainty, you may need to use suitable data collection tools. Additionally, both quantitative and qualitative variables require their respective research tools and methods.

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3 Be flexible and adaptable

Design research is not a linear or fixed process. It is a dynamic and iterative process that requires you to be flexible and adaptable to changing situations and conditions. You may need to adjust your goals and questions, your methods and tools, or your data and insights as you learn more about your users and stakeholders. You may also need to experiment with new or unconventional methods and tools, or combine or modify existing ones, to suit your specific context and challenge. Being flexible and adaptable will help you overcome obstacles and discover new possibilities.

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4 Involve diverse perspectives

Design research is not a solo or isolated activity. It is a collaborative and participatory activity that involves various people, such as users, stakeholders, designers, researchers, and experts. You should involve diverse perspectives in your research, both as sources of data and as partners in the process. You should also respect and value the different opinions, experiences, and backgrounds of the people you work with. Involving diverse perspectives will help you gain a richer and deeper understanding of your problem or opportunity, and generate more creative and inclusive solutions.

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5 Reflect and document

Design research is not only a practical or technical activity. It is also a reflective and critical activity that requires you to think about your assumptions, biases, and decisions. You should reflect on your research process, results, and implications, and how they relate to your goals and questions. You should also document your research activities, data, and insights, using various formats, such as notes, sketches, photos, videos, or reports. Reflecting and documenting will help you improve your research quality and reliability, and share your research findings and learnings.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What is the best way to balance rigor and creativity in design research?

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1 Define your goals and questions

2 Choose appropriate methods and tools

3 Be flexible and adaptable

4 Involve diverse perspectives

5 Reflect and document

6 Here’s what else to consider

Research

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What is the best way to balance rigor and creativity in design research?

1

2

3

4

5

6

1 Define your goals and questions

2 Choose appropriate methods and tools

3 Be flexible and adaptable

4 Involve diverse perspectives

5 Reflect and document

6 Here’s what else to consider

Research

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