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What are the best UX testing tactics for improving your website's international SEO?

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If you want to reach a global audience with your website, you need to optimize it for international SEO. This means not only translating and localizing your content, but also ensuring that your website offers a great user experience (UX) across different languages, cultures, and devices. UX testing is a crucial part of improving your website's international SEO, as it helps you identify and fix any usability issues, design flaws, or content gaps that might affect your rankings and conversions. In this article, we will share some of the best UX testing tactics for improving your website's international SEO, and how to implement them effectively.

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Hector Carballo

CSR | Language Skills, Journalist

1 Use geo-targeting and hreflang tags

One of the first steps to improve your website's international SEO is to use geo-targeting and hreflang tags. Geo-targeting allows you to display different versions of your website to users based on their location, language, or other criteria. Hreflang tags help you tell search engines which version of your website is relevant for each market, and avoid duplicate content issues. To use these tactics effectively, you need to conduct UX testing to ensure that your geo-targeting and hreflang tags are working properly, and that your users can access the right version of your website without any confusion or frustration.

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Hector Carballo

CSR | Language Skills, Journalist
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To enhance your website's international SEO, start by implementing geo-targeting and hreflang tags. Geo-targeting customizes the experience based on your users' location, while hreflang tags guide search engines to relevant versions, preventing duplicate content. Ensure the effectiveness of these tactics through user experience testing to guarantee seamless access to the right version of your website.

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2 Conduct multilingual keyword research

Another important tactic to improve your website's international SEO is to conduct multilingual keyword research. This means finding out what keywords your target audience uses to search for your products or services in different languages, and optimizing your content accordingly. Multilingual keyword research can help you improve your relevance, visibility, and traffic in different markets, as well as avoid cultural or linguistic misunderstandings. To conduct multilingual keyword research effectively, you need to use UX testing to validate your assumptions, and to check how your users interact with your content and search features.

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Hector Carballo

CSR | Language Skills, Journalist
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Identify keywords in different languages to optimize your content, improving relevance and visibility in diverse markets. Use UX testing to validate assumptions and gauge how your users interact with your content and search features.

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3 Adapt your design and layout

A third tactic to improve your website's international SEO is to adapt your design and layout to suit different preferences, expectations, and behaviors of your users. This means considering factors such as color schemes, fonts, images, icons, navigation, spacing, and alignment, and how they might affect your user's perception, trust, and engagement. Adapting your design and layout can help you improve your user satisfaction, retention, and conversion rates in different markets, as well as avoid any offensive or inappropriate elements. To adapt your design and layout effectively, you need to use UX testing to gather feedback, and to measure how your users respond to your visual and functional elements.

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4 Optimize your website speed and performance

A fourth tactic to improve your website's international SEO is to optimize your website speed and performance. This means ensuring that your website loads fast, works smoothly, and does not encounter any errors or glitches on different devices, browsers, and network conditions. Optimizing your website speed and performance can help you improve your user experience, bounce rate, and dwell time, as well as your search engine rankings and quality scores. To optimize your website speed and performance effectively, you need to use UX testing to monitor and benchmark your metrics, and to identify and resolve any issues that might affect your user's experience.

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5 Test your website accessibility and compatibility

A fifth tactic to improve your website's international SEO is to test your website accessibility and compatibility. This means ensuring that your website is easy to use, understand, and navigate for all users, regardless of their abilities, disabilities, or preferences. It also means ensuring that your website is compatible with different devices, browsers, and screen sizes, and that it adapts to different orientations, resolutions, and inputs. Testing your website accessibility and compatibility can help you improve your user diversity, inclusivity, and loyalty, as well as your compliance with web standards and regulations. To test your website accessibility and compatibility effectively, you need to use UX testing to evaluate and improve your website's usability, readability, and responsiveness.

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Hector Carballo

CSR | Language Skills, Journalist
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To make your website more discoverable and user-friendly for a global audience, it's crucial to ensure its accessibility and compatibility across various devices, browsers, and screen sizes. This not only enhances the user experience for all visitors but also improves your website's SEO ranking. Understand accessibility standards, conduct usability testing, Implement accessibility features, test across platforms and devices, collaborate with diverse users, egularly monitor and update. Pay attention to theses things and you should be good to go.

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6 Use analytics and feedback tools

A sixth and final tactic to improve your website's international SEO is to use analytics and feedback tools. These tools can help you collect and analyze data and insights from your users, such as their behavior, preferences, satisfaction, and feedback. They can also help you track and measure the impact of your UX testing tactics on your website's international SEO performance, such as your traffic, rankings, conversions, and revenue. Using analytics and feedback tools can help you improve your website's continuous improvement, optimization, and growth in different markets, as well as your user's satisfaction and loyalty. To use analytics and feedback tools effectively, you need to use UX testing to define and test your goals, hypotheses, and metrics, and to act on your findings and recommendations.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best UX testing tactics for improving your website's international SEO?

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1 Use geo-targeting and hreflang tags

2 Conduct multilingual keyword research

3 Adapt your design and layout

4 Optimize your website speed and performance

5 Test your website accessibility and compatibility

6 Use analytics and feedback tools

7 Here’s what else to consider

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