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What are the best tools and tips for creating engaging visuals for your social media content?

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Visuals are essential for creating engaging content for social media, especially in the context of corporate communications. Whether you want to showcase your brand, products, services, or events, you need to capture the attention and interest of your audience with eye-catching images, videos, or graphics. In this article, we will share some of the best tools and tips for creating engaging visuals for your social media content, regardless of your budget or skill level.

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1 Choose the right tool

There are many tools available for creating visuals for social media, ranging from free online platforms to professional software. Depending on your needs and preferences, you can choose the tool that suits you best. Some of the most popular and easy-to-use tools are Canva, Adobe Spark, and Animoto. These tools allow you to create stunning graphics, videos, and animations with templates, fonts, icons, and stock images. You can also customize your visuals with your own logo, colors, and text.

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2 Know your audience

Before you create your visuals, you need to know who your audience is and what they want to see. Different social media platforms have different demographics, preferences, and formats. For example, Instagram users tend to prefer high-quality photos and videos, while Twitter users favor concise and witty text and graphics. You also need to consider the tone, style, and message of your visuals, and how they align with your brand identity and values. You want to create visuals that resonate with your audience and reflect your brand personality.

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James Donald

Digital Communications Specialist
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The point about users on different platforms is an important one. TikTok in particular has an unpolished style which moves away from what was previously considered best practice. Over produced content will not resonate with users there and this is spilling over to other platforms, with authenticity now more important than being polished.

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3 Follow the best practices

Each social media platform has its own best practices for creating visuals, such as the optimal size, resolution, aspect ratio, and length. You can find these guidelines on the official websites or blogs of the platforms, or use tools like Sprout Social or Buffer to help you resize and optimize your visuals. You also need to follow the best practices for design, such as using contrast, balance, hierarchy, and whitespace to create clear and appealing visuals. You can also use color psychology, typography, and imagery to convey your message and emotion.

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4 Experiment and test

One of the best ways to create engaging visuals for social media is to experiment and test different ideas, formats, and styles. You can use tools like A/B testing, analytics, and feedback to measure the performance and impact of your visuals, and see what works and what doesn't. You can also get inspired by other brands, influencers, and trends, and see how you can adapt them to your own context and goals. You can also use tools like CoSchedule or Lumen5 to generate headlines, captions, and videos for your visuals.

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5 Be consistent and authentic

Finally, you need to be consistent and authentic with your visuals for social media. You want to create a coherent and recognizable visual identity for your brand, and use it across all your platforms and channels. You can use tools like Brand Kit or Style Guide to create and maintain your brand guidelines, such as your logo, colors, fonts, and tone. You also want to be authentic and transparent with your visuals, and show your audience the real and human side of your brand. You can use tools like Stories or Live to create behind-the-scenes, interactive, and spontaneous visuals.

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?? Liz Moscrop ?? ???

Visibility Via Video ? STOP avoiding video ? START using it to lead your market and generate the sales you deserve.
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Be creative, be creative and be creative first and foremost. Some of it will land and some won't, but the more you stop overthinking the better your visuals will get. A poorly shot video with an authentic delight in creating will trump a polished piece of ai generated content any day. One caveat. If you are adding audio, ensure it is good - that will detract from the best video content.

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What are the best tools and tips for creating engaging visuals for your social media content?

1

2

3

4

5

1 Choose the right tool

2 Know your audience

3 Follow the best practices

4 Experiment and test

5 Be consistent and authentic

Corporate Communications

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What are the best tools and tips for creating engaging visuals for your social media content?

1

2

3

4

5

1 Choose the right tool

2 Know your audience

3 Follow the best practices

4 Experiment and test

5 Be consistent and authentic

Corporate Communications

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