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What are the best tools and templates for creating and managing a social media content calendar?

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A social media content calendar is a tool that helps you plan, organize, and schedule your social media posts in advance. It can help you save time, avoid stress, and achieve your marketing goals. But how do you create and manage a social media content calendar effectively? In this article, we will share some tips and best practices, as well as some tools and templates that you can use to create your own social media content calendar.

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1 Why you need a social media content calendar

A social media content calendar is an invaluable asset for any marketing strategy. It allows you to craft consistent and captivating content for your audience, ensuring that your posts are in line with your marketing objectives, campaigns, and events. Furthermore, it helps you to optimize your posting frequency and timing for maximum reach and engagement, while also avoiding duplication, gaps, or mistakes in your content. Additionally, it provides you with the ability to measure and analyze your content performance, allowing you to adjust your strategy accordingly.

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Daphné Leblanc

Customer-Centric Marketing Leader | Lifecycle Marketing Director | Driving Growth & Inspiring Teams to Craft Memorable Journeys using Braze
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A content calendar helps you stay organized and on top of your social media strategy. It allows you to plan ahead, create a consistent flow of content, and ensure that your posts align with your overall marketing objectives while ensuring that your posts are always fresh, relevant, and engaging.

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Sammie Viray

Marketing Programs Manager at North American Plastics
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By having a social media content calendar it helps the marketer view all content across multiple platforms, which allows for differentiated content development when needed.

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2 How to create a social media content calendar

Crafting a social media content calendar may seem intimidating, but it doesn't have to be. To create your own, consider the following steps: Define your objectives and target audience. What are you trying to accomplish with your social media content? Who are you trying to reach and connect with? These questions will help you shape your content strategy and tone. Audit your current social media presence. What platforms are you using and why? What types of content are you posting and how often? What are your strengths and weaknesses? What are your competitors doing? These questions will help you identify your opportunities and challenges. Select your content themes and formats. What topics and categories do you want to cover in your content? What types of content do you want to create and share? For example, you can use blog posts, videos, images, infographics, podcasts, live streams, stories, polls, quizzes, etc. These questions will help you diversify and balance your content mix. Create a content calendar template. A content calendar template is a document or spreadsheet that helps you organize and visualize your content plan. You can create your own template or use one of the many tools and templates available online. A content calendar template should include the date and time of each post, the platform and channel of each post, the title and description of each post, the content format and media of each post, the keywords and hashtags of each post, the call to action and link of each post, and the status and owner of each post. Once you have your template, you can start filling in your content calendar with your content ideas and details. You can use a variety of sources and methods to generate content ideas, such as brainstorming with your team or audience, researching your industry trends and best practices, analyzing your audience's needs and preferences, repurposing your existing content, and curating relevant and valuable content from other sources. Before you publish your content, review and refine your content calendar to ensure that it meets your goals and standards. Check for the quality and relevance of your content, the alignment and coherence of your content, the accuracy and completeness of your content, the grammar and spelling of your content, and the compliance and ethics of your content.

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Sammie Viray

Marketing Programs Manager at North American Plastics
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When creating social media content calendar keep in mind who the Brand is. Start by understanding the themes of potential topics, and look to competitors to see if any topics overlap. If themes overlap, how can you recreate the content with value-added? If no themes overlap look to your audience, what are they asking online? Build your content based on the questions and solve their problem. There are many social tools and templates that can be used or referenced to help layout your content. You just have to fill it in.

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3 How to manage a social media content calendar

Creating a social media content calendar is only the first step in executing your content strategy and achieving your marketing goals. To manage your content calendar effectively, you should use a tool or software to automate and streamline your content creation and scheduling. There are many tools and software available, such as Buffer, Hootsuite, CoSchedule, Loomly, and Sprout Social, which can help you create and edit your content in one place, schedule and publish your content across different platforms and channels, monitor and respond to your content engagement and feedback, and track and measure your content performance and impact. Additionally, it is important to communicate and collaborate with your team and stakeholders to ensure that your content is aligned and consistent. Assign roles and responsibilities to your team members, share and update your content calendar with your team and stakeholders, solicit and incorporate feedback and suggestions from your team and stakeholders, and recognize and reward your team and stakeholders for their contributions. Finally, review and update your content calendar regularly to evaluate and analyze your content results and feedback, identify and address your content gaps and issues, adjust and optimize your content strategy and tactics, and experiment and test new content ideas and formats.

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best tools and templates for creating and managing a social media content calendar?

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2

3

4

1 Why you need a social media content calendar

2 How to create a social media content calendar

3 How to manage a social media content calendar

4 Here’s what else to consider

Social Media Marketing

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What are the best tools and templates for creating and managing a social media content calendar?

1

2

3

4

1 Why you need a social media content calendar

2 How to create a social media content calendar

3 How to manage a social media content calendar

4 Here’s what else to consider

Social Media Marketing

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