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What are the best tools and platforms for personalized internal communication?

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Internal communication is the process of sharing information, ideas, and feedback among employees within an organization. Effective internal communication can improve employee engagement, productivity, collaboration, and innovation.

However, not all employees have the same preferences, needs, and expectations when it comes to communication. That's why segmenting and personalizing communication channels can help you deliver more relevant, timely, and impactful messages to your audience. Here's how to segment and personalize communication channels in the context of internal communications, and what are the best tools and platforms for doing so.

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1 Why segment and personalize communication channels?

By segmenting and personalizing communication channels, you can tailor your messages and delivery methods to different groups or individuals within your organization. This can bring a range of advantages, from increasing the relevance and value of your communication for your audience, to enhancing engagement and satisfaction, reducing noise and clutter, improving feedback and response rate, and building trust and rapport with your employees. All of these benefits can help you to create a more effective and successful communication strategy.

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Parry Headrick

Founder at Crackle PR ??Text me if you need tech PR: 415.246.8486
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Tools like Slack are fantastic at eliminating needless meetings and groupthink — if you use it properly and prescriptively for that purpose.

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2 How to segment your audience?

Segmenting your audience is a process of dividing them into smaller groups based on shared characteristics, such as demographics \(age, gender, location, role, department, seniority, etc.\), psychographics \(interests, values, attitudes, motivations, goals, etc.\), and behavior \(communication preferences, frequency, channels, feedback, etc.\). To do this, you can use surveys to ask employees about their communication preferences, needs, and expectations, analytics to track and measure how they interact with your messages, and feedback from polls, quizzes, comments, and reviews.

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3 How to personalize your messages?

Personalizing your messages is essential to ensure that your content and tone are tailored to the needs and preferences of your audience segments. This will help you create more meaningful and memorable communication that resonates with your employees. To achieve this, you can address your employees by name or use pronouns that reflect their identity, use language and terminology that match their level of knowledge and expertise, highlight the benefits and value of your communication for their specific goals and challenges, provide relevant examples, stories, or testimonials that relate to their context and experience, and add humor, emotion, or personality to your communication to make it more human and engaging. Doing so will ensure that your messages are personalized and impactful.

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Parry Headrick

Founder at Crackle PR ??Text me if you need tech PR: 415.246.8486
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I run a national tech PR agency. The old model of media relations was to “spray and pray” to a huge swath of reporters in order to “carpet bomb” enough people to generate impact. That’s a tired 2005 playbook. In business, in sales, in marketing, highly tailored and personalized outreach I’d how true engagement is fostered.

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4 How to personalize your channels?

Personalizing your channels is essential to ensure your messages reach and impact your audience segments without overwhelming or annoying them. To do this, you should select the channels your employees prefer and use most often, such as email, intranet, social media, chat, and video. Additionally, you should adapt the format and length of your messages to suit the channel and the audience, for example, text, image, audio, and video. Furthermore, you should time your messages to match the optimal time and frequency for your audience, like daily, weekly, or monthly. Finally, you should segment your channels to create different groups or lists for your audience, like newsletters, podcasts, and webinars.

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Stephen Connolly

Content Writer
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The idea of personalizing channels is a fantastic one, but it can be difficult for IC professionals operating on their own or in a small team. They just may not have enough time. AI tools have now started to help meet this need, however, and it's worth considering a comms platform that has inbuilt auto engagement functionality. It may be able to analyze past engagement data and suggest optimal channels and times without manual analysis.

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5 What are the best tools and platforms for personalized internal communication?

From Mailchimp to HubSpot, there are a plethora of tools and platforms that can help you segment and personalize your communication channels for internal communications. Mailchimp is a powerful email marketing platform that allows you to create, send, and track personalized email campaigns for your audience segments. Slack is a collaborative communication platform that enables you to create and join various channels, groups, and threads for your audience segments. Yammer is a social networking platform that connects your employees across your organization and allows you to create and join various communities, topics, and conversations for your audience segments. Loom is a video messaging platform that lets you record and share personalized video messages for your audience segments. Lastly, HubSpot is a comprehensive marketing, sales, and service platform that helps you manage and optimize your communication campaigns for your audience segments. With these tools, you can easily customize your communication channels to reach your desired audience.

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Jayme Owen

Senior Director, Executive Communications at Elanco
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I usually try to follow a few guidelines - make it easy to understand, make any actions super simple and clear, and make it worth the effort and time to consume… and usually it’s a blend of channels - all employee email, linking to intranet article, highlight on Yammer even - but make it easy, engaging and where possible fun!

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Alexandra Giroux

Manager (Culture & Communication Interne)
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Think of SharePoint's audience feature as the curator of a museum exhibition. Just as a curator carefully selects artworks to match the interests of a specific group of art enthusiasts, SharePoint allows you to curate content for different segments of your organization. You can tailor the information and resources available to each audience, ensuring they only see what's relevant to them, much like curating an art exhibition to cater to various tastes.

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What are the best tools and platforms for personalized internal communication?

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4

5

1 Why segment and personalize communication channels?

2 How to segment your audience?

3 How to personalize your messages?

4 How to personalize your channels?

5 What are the best tools and platforms for personalized internal communication?

Internal Communications

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What are the best tools and platforms for personalized internal communication?

1

2

3

4

5

1 Why segment and personalize communication channels?

2 How to segment your audience?

3 How to personalize your messages?

4 How to personalize your channels?

5 What are the best tools and platforms for personalized internal communication?

Internal Communications

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