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What is the best timeline for developing and testing an MVP?

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You have a great idea for a startup, but how do you turn it into a product that customers will love and pay for? One way to find out is to build and test a minimum viable product (MVP), a version of your product that has enough features to solve a core problem for your target market. But how long should you spend on developing and testing your MVP? Here are some tips to help you plan the best timeline for your MVP.

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Rodrigo Martinez

Technical Product Manager | Strategic Innovation Leader | Entrepreneur

1 Define your goal

Before you start building your MVP, you need to have a clear goal in mind. What problem are you solving, who are you solving it for, and how will you measure success? Your goal should be specific, measurable, achievable, relevant, and time-bound (SMART). For example, your goal could be to validate that 50% of college students would use your app to find and book tutors within two weeks.

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Rodrigo Martinez

Technical Product Manager | Strategic Innovation Leader | Entrepreneur
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I have seen many entrepreneurs starting backward, building a product, because they thought they had the best idea, but not really with a goal in mind or knowing exactly which problem they are solving. Start by defining a goal and ensuring you are solving a problem, that you have a market with the same problem, and that they are willing to buy your solution.

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2 Choose your features

Once you have your goal, you need to decide what features to include in your MVP. The key is to focus on the essential features that deliver the most value to your customers and support your goal. You can use tools like the lean canvas or the value proposition canvas to identify your customer segments, their problems, and your value proposition. Then, you can prioritize your features based on their impact and feasibility. A good rule of thumb is to follow the Pareto principle: 80% of the value comes from 20% of the features.

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Denis Margolin

Product
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MVP isn’t the only way to start delivering something. There are prototypes, proofs of concept, and probably other things. MVP is a big thing, not small as some think. Unlike prototypes etc. it supposed to be production ready and bring value. Before going with it, answer three questions. - am I ready to this commitment? Is my validation good enough to invest in production-level development? - If priorities change and I won’t be able to change this MVP for a long time, would it still potentially return the investment? - can I make it smaller without significantly reducing chances to return investments, and estimated ROI? Don’t start until yes, yes, no.

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3 Build your prototype

After you have your features, you can start building your prototype. A prototype is a low-fidelity version of your product that you can use to test your assumptions and get feedback from potential customers. You can use various methods to create your prototype, such as sketches, wireframes, mockups, or clickable prototypes. The level of detail and functionality depends on your goal and resources. However, you should aim to build your prototype as quickly and cheaply as possible, without compromising on quality.

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4 Test your MVP

The next step is to test your MVP with real users. The purpose of testing is to validate your hypotheses, learn from your customers, and improve your product. You can use different techniques to test your MVP, such as interviews, surveys, landing pages, beta testing, or analytics. The most important thing is to collect both qualitative and quantitative data that can help you answer your key questions and measure your progress. You should also test your MVP with a representative sample of your target market, not just your friends and family.

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Rodrigo Martinez

Technical Product Manager | Strategic Innovation Leader | Entrepreneur
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Such an important step; you can even start testing your hypothesis with a prototype, which i would strongly encourage. Fail fast and make sure you obtain feedback as early as possible from your target customer since this would help you build a market-fit product faster. If your market does not resonate with your MVP, don't be afraid to pivot to ensure a market for it.

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5 Iterate and improve

The final step is to analyze your test results and use them to iterate and improve your MVP. You should look for patterns, insights, and feedback that can help you understand what works and what doesn't in your product. You should also compare your actual outcomes with your expected outcomes and see if you have achieved your goal. If not, you should identify the root causes of the gap and make changes accordingly. You should repeat this cycle of testing and learning until you find a product-market fit, which means that your product satisfies a real and significant customer need.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What is the best timeline for developing and testing an MVP?

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1 Define your goal

2 Choose your features

3 Build your prototype

4 Test your MVP

5 Iterate and improve

6 Here’s what else to consider

Startup Development

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What is the best timeline for developing and testing an MVP?

1

2

3

4

5

6

1 Define your goal

2 Choose your features

3 Build your prototype

4 Test your MVP

5 Iterate and improve

6 Here’s what else to consider

Startup Development

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