What are the best techniques for creating a successful sales call script?

Your purpose should be to connect with them on a pain point they have that you could fix. So for cyber security I may lead with as a director of it I know you deal with cyber threats, government regulations, and bandwidth issues. What type of plan do you have in place to protect your network. Or a relatable one. Did you hear that MGM and the city of fort with both got hit with cyber attacks ? Normally medium to smaller businesses are the focus of those type of attacks. Do you have d 8 mins we could chat to make sure your company is safe? If your marketing team has done there job you don’t need to lead with your company or products. Find a problem they have and help fix it. That is the perfect script

In my opinion scripts are out and call flows are in. Scripts are no longer a conversation, you need the pinetree affect where the call flow is the point A to point B and we are bringing our customer/prospect back to that main line to stay on point. Think of a decision tree and keeping it conversational is key. When developing the call flow its important to use another person to talk it through and ensure we are collaborating so it really becomes conversational with open ended discovery before turning it loose on customers/prospects.

Call flows need practice,practice, and more practice. This means as leaders not only are we listening to the calls and meetings but we are really trying to help our people get the result that we expect by roleplaying and skill drilling the call flow. Along with listening to calls really utilizing tools out there today to share with our people in 1:1s what that conversation looks/sounds like to help improve and refine. We also want to ensure we are listening to our sellers as they tell us that the call flow could be better and truly understand their perspective as pivoting is always necessary to keep it fresh.

This is where to seek the most aggressive advancement, especially for more experienced people. When you are starting, retrospecting and trying to simulate what "good looks like" is a no-brainer (if you're blessed with a manager who is hands-on coaching you). For more seasoned salespeople, this might sound less intuitive, but a grown mindset is vital. No matter where you start, if you intentionally work towards improving one or two things each time, you amp up rapidly. Small needle movements compound over time and get you to your quota accelerators and Presidents Club (or the equivalent in your org.) Be present, intentionally challenge your ways, seek to improve, and admit you don't know everything, at least not forever.

Tonality. The way you come across is just as important as the way you work your way through a call with someone. This is why role playing is so important (rather than wasting chances on people who will buy). Confidence through your tonality will translate to how your prospect feels around your product (so it’s crucial that you sound confident and know what you’re talking about) and starts planting the seed that you’re the superior solution.

Expect "No" and find ways to get around each objection. If everyone you called said "yes" you would just be taking orders. The money is made on solving the problem.