Networking remotely can be challenging, but also rewarding. It can help you expand your reach, connect with new opportunities, and build lasting professional relationships. However, it requires some strategies and skills to do it effectively and authentically. In this article, you will learn some of the best practices for networking remotely, such as:
Not all platforms are created equal when it comes to networking remotely. Some are more suited for casual conversations, while others are more focused on professional development and collaboration. Depending on your goals, you might want to use different platforms to connect with different types of people. For example, you might use LinkedIn to find and reach out to potential leads, clients, or mentors, while you might use Twitter to join relevant conversations and share your insights. You might also use niche platforms or communities that cater to your specific industry, niche, or interest.
Effective remote networking demands platform precision. LinkedIn (774M users) excels for professional connections; ideal for leads, clients, and mentors. Twitter (330M users) thrives in real-time discussions, showcasing expertise. Beyond, Slack (12M users) offers collaboration. Niche communities enhance targeting. Strategic use amplifies lead generation success.
Utilize platforms like LinkedIn, Twitter, and industry-specific forums to connect with professionals in your field. Share content, comment on posts, and engage in discussions to increase your visibility and build connections.
In my experience, it's not really about the platform. Of course, you want to find like-minded people, you'll want to engage with your peers and prospects, and you'll need to choose a platform where they're present. But your success will always come down to your ability to provide value to them. Doesn't really matter if it's on LinkedIn, Slack communities, Facebook Groups or a private offline mastermind group, giving value should come first. Now that's not easy, so you should only choose 1-2 platform and stick with it for long, instead of signing up for every platform that's out there, and not doing anything on them.
Networking remotely requires more initiative and follow-up than networking in person. You can't rely on bumping into someone at an event or a coffee shop, or exchanging business cards and hoping they will remember you. You have to actively seek out and engage with people who can add value to your network, and vice versa. You also have to be consistent in your communication and relationship-building. Don't just send a one-time message or a generic invitation. Follow up with a personalized note, a relevant resource, or a genuine compliment. Keep the conversation going and show interest in their work, goals, and challenges.
One of the most important principles of networking remotely is to provide value and support to your contacts. Don't just ask for favors, referrals, or introductions. Offer something in return, or better yet, offer something first. Think about how you can help your contacts achieve their objectives, solve their problems, or learn something new. You can share your expertise, feedback, recommendations, connections, or opportunities. You can also show your support by liking, commenting, or sharing their posts, articles, or projects. By providing value and support, you will establish yourself as a trusted and generous networker, and build stronger and deeper relationships.
Networking remotely can be tricky, because you don't have the benefit of body language, tone of voice, or social cues to convey your personality and intentions. That's why you have to be extra careful about how you present yourself and communicate with others online. Be authentic and respectful in your interactions. Don't pretend to be someone you're not, or use networking as a pretext to spam, pitch, or sell. Be honest, polite, and professional in your messages and responses. Respect your contacts' time, privacy, and preferences. Don't send unsolicited messages, requests, or attachments. Don't be pushy, rude, or intrusive. Be friendly, courteous, and appreciative.
One of the best ways to network remotely is to leverage online events and groups that are relevant to your industry, niche, or interest. Online events and groups can help you discover and connect with like-minded people, learn from experts and peers, and showcase your skills and knowledge. You can find and join online events and groups on platforms like Meetup, Eventbrite, Facebook, LinkedIn, or Slack. You can also create your own online events or groups if you have a specific topic, goal, or audience in mind. When you participate in online events and groups, make sure to introduce yourself, contribute to the discussions, ask questions, and follow up with the people you meet.