What are the best strategies for networking at an industry event?

1 Research the event

Before you attend an industry event, do some research on the agenda, the speakers, the sponsors, and the attendees. This will help you identify your goals, plan your schedule, and prepare some conversation starters. For example, you can look up the LinkedIn profiles of the speakers and attendees, and find out their backgrounds, interests, and achievements. You can also check the event website or social media for updates, announcements, and hashtags. By doing your homework, you will have a better idea of what to expect and how to approach potential contacts.

2 Dress appropriately

Your appearance can make a big impression on your networking prospects, so dress accordingly. Choose an outfit that is professional, comfortable, and suitable for the event setting. Avoid wearing anything too flashy, casual, or revealing, as it might distract from your message or create a negative impression. Also, pay attention to your hygiene, grooming, and accessories. Make sure you are clean, neat, and well-organized. Carry a briefcase, a folder, or a bag that can hold your business cards, resume, portfolio, or other relevant materials. You want to look confident, competent, and approachable.

3 Be proactive and polite

Don't wait for others to initiate conversations with you. Be proactive and seek out opportunities to introduce yourself, join groups, or ask questions. However, don't be pushy or aggressive. Be polite and respectful of other people's time, space, and opinions. Use positive body language, such as smiling, nodding, and maintaining eye contact. Listen actively and show interest in what others have to say. Avoid interrupting, dominating, or arguing. Try to find common ground and build rapport. For example, you can compliment someone on their presentation, ask them about their current projects, or share your own inventory management challenges or successes.

4 Have an elevator pitch

An elevator pitch is a short and concise summary of who you are, what you do, and what value you can offer. It is a useful tool to introduce yourself and capture the attention of your networking targets. To craft an effective elevator pitch, focus on your inventory management skills, achievements, and goals. Highlight your unique selling proposition and how you can solve problems or create opportunities. Keep it simple, clear, and relevant. Practice your pitch and make sure you can deliver it in less than a minute. You can also customize your pitch depending on the context and the audience.

5 Exchange contact information

One of the main objectives of networking at an industry event is to collect and share contact information with potential leads, partners, or mentors. This will allow you to follow up and build long-term relationships. Therefore, make sure you have enough business cards to hand out and a pen to write notes on them. You can also use your smartphone or tablet to scan QR codes, exchange social media handles, or connect on LinkedIn. When you receive someone's contact information, thank them and express your interest in staying in touch. You can also mention something specific that you discussed or agreed on, such as sending them a resource, scheduling a meeting, or joining a group.

6 Follow up promptly

After the event, don't let your networking efforts go to waste. Follow up with your new contacts within 24 to 48 hours. Send them a personalized email, a LinkedIn message, or a phone call. Remind them of who you are, where you met, and what you talked about. Express your appreciation and enthusiasm for the connection. Reinforce your value proposition and offer your assistance or collaboration. You can also suggest a next step, such as meeting for coffee, joining a webinar, or attending another event. Keep the communication professional, friendly, and consistent. Don't spam, nag, or pressure them. Instead, focus on building trust, rapport, and mutual benefit.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?