What are the best strategies for managing travel for new market entry?

2 Research your destination

Once you have your travel needs in mind, you need to do some research on your destination. This will help you avoid any unpleasant surprises, such as visa issues, security risks, health concerns, or cultural misunderstandings. You can use online resources, such as government websites, travel guides, or industry reports, to gather relevant and reliable information. You can also consult with local experts, such as your potential partners, customers, or suppliers, to get their insights and recommendations.

5 Prepare your travelers

Before your team departs, you need to make sure they are well prepared for their trip. You should provide them with the necessary documents, such as passports, visas, tickets, and itineraries, as well as the appropriate equipment, such as laptops, phones, or chargers. You should also train them on how to behave and communicate in the new market, such as by teaching them some basic phrases, etiquette, or customs. You should also brief them on how to handle any emergencies, such as by giving them contact numbers, instructions, or resources.

6 Review and improve your travel strategy

After your team returns, you need to review and improve your travel strategy. You should collect and analyze your travel data, such as expenses, savings, satisfaction, and outcomes. You should also solicit and evaluate your travel feedback, such as from your team, your TMC, or your stakeholders. You should then identify and implement any changes or improvements that can enhance your travel efficiency, effectiveness, and experience. You should also celebrate and reward your travel achievements, such as by acknowledging, thanking, or incentivizing your team.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?