What are the best strategies for making a good first impression while networking in Internal Communications?

1 Be prepared

Before you attend any networking event, whether it's a conference, a webinar, a workshop, or a social gathering, do some research on the organizers, speakers, and attendees. Find out what topics they are interested in, what challenges they face, and what goals they have. This will help you tailor your introduction, ask relevant questions, and offer valuable insights. Also, prepare your own elevator pitch, which is a concise and compelling summary of who you are, what you do, and what you can offer. Have some business cards or contact details ready to share with your new connections.

3 Be helpful

Another way to make a good impression while networking is to offer your help or support to others. This doesn't mean you have to solve their problems or do their work for them, but rather to share your knowledge, resources, or contacts that might be useful to them. For example, you could recommend a book, a podcast, a tool, or a course that you found helpful for your IC work. You could also introduce them to someone else in your network who might have a similar interest or challenge. By being helpful, you show that you are generous, resourceful, and trustworthy.

4 Be memorable

To make a lasting impression while networking, you need to be memorable. This means you need to stand out from the crowd and make yourself easy to remember and contact. One way to do this is to have a unique or catchy name, title, or slogan that captures your personal brand or value proposition. For example, you could call yourself "The IC Wizard", "The Storyteller", or "The Engagement Expert". Another way to be memorable is to follow up with your new contacts after the event. Send them a personalized email, a LinkedIn request, or a thank-you note. Remind them of your conversation, express your appreciation, and suggest a way to keep in touch.