What are the best strategies to maintain user journeys over time?

3 Use metrics and KPIs to measure user journeys

User journeys are not only a qualitative tool. They are also a quantitative tool that can help you measure and optimize your product performance and user satisfaction. To do this, you need to define and track metrics and key performance indicators (KPIs) that are aligned with your user journeys and your product goals. For example, you can use metrics such as conversion rates, retention rates, churn rates, or net promoter scores (NPS) to measure how well your product is meeting your users' needs and expectations, and how loyal and satisfied your users are. You can also use metrics such as task completion rates, time on task, errors, or clicks to measure how easy and efficient your product is for your users to use. By using metrics and KPIs to measure user journeys, you can monitor and evaluate your product performance and user satisfaction over time, and identify any areas of improvement or innovation.

4 Experiment and iterate on user journeys

User journeys are not a fixed blueprint. They are a flexible guide that can help you experiment and iterate on your product and your user experience. To do this, you need to test your user journeys with real users, collect and analyze data and feedback, and make changes and improvements based on your findings and learnings. You can use methods such as A/B testing, multivariate testing, or prototyping to experiment with different versions of your product features, functionality, or design, and see how they affect your user journeys and your user outcomes. You can also use methods such as lean startup, agile, or design thinking to iterate on your user journeys and your product in a fast and iterative way, and adapt to the changing needs and expectations of your users and the market.

5 Align user journeys with your product vision and strategy

User journeys are not an isolated tool. They are a strategic tool that can help you align your product and your user experience with your product vision and strategy. To do this, you need to ensure that your user journeys are consistent and coherent with your product vision and strategy, and that they support and enable your product goals and objectives. You also need to ensure that your user journeys are aligned and integrated with other product tools and processes, such as product roadmaps, backlog, user stories, or sprints. By aligning user journeys with your product vision and strategy, you can ensure that your product and your user experience are relevant, valuable, and desirable for your users and your business, both now and in the future.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?