What are the best strategies to increase brand awareness and recall in a crowded market?

For global brands, there's also a consideration as to branding in local markets, per cultural distinctions. One way to think of this is the thermometer framework in which the name and logo are typically static whereas the product, distribution, price, and communications may vary.

Ask yourself questions like - what do I want people to know about the brand and why? Why should people care about your brand? How will it help them?

Your content should be actionable, practical, and concise. Use stories to illustrate key points. Speak in the voice of your intended audience.

Here are 7 prompts to help you create content to help you stand out: 1) What are you learning right now and why? 2) What’s a problem your audience experiences and why does this problem exist? 3) What’s something you were wrong about in the past and what did you learn from it? 4) What do you think the future will look like for your industry? 5) What are some tricks you’ve learned that helps you become better at what you do? 6) What’s a tool or technique you use in your line of work and why do you use it? 7) What is a common belief in your industry that you strongly disagree with? Each of these prompts will help you show a different side of what you do and earn you the role of a leader in your industry

To figure out what "engaging" means start with understanding your intended audience and what they care about and what they respond to. You can go about this in a variety of ways including looking at what posts they respond to and what they say if they comment on such posts. Creating a variety of types of content can also prompt engagement. Above all else, though, you want to be consistent in putting out content and providing a reliable voice that comes through in each piece of content you create and share.

In today's competitive landscape, it is essential to stand out. Creating a robust brand requires various strategies. Here are 15 creative ways to increase brand awareness and recall. 1. Storytelling 2. Visual identity 3. Immersive experiences 4. Interactive content 5. Branded merchandise 6. Content partnerships 7. Event marketing 8. Localized marketing 9. Cause marketing 10. Memorable hashtags 11. Community engagement 12. Leverage user-generated content 13. Thought leadership 14. Influencer marketing 15. Content marketing Keep in mind that creating brand awareness is a continuous process.

Email marketing is a double-edged sword. One side is razor sharp, and the other side is dull and rusty. I've found if you spend the time to write an email that comes off as if you personally wrote it to someone, you will get traction way above the industry single-digit percentages. It will fail if you make it a perfectly written email that is meant to be reusable across multiple platforms and use the industry buzzwords that sum your value up in 3 bullet points. This means you have to write the email to a specific person in mind personally. You then need to create a list of specific people that fit your criteria. You then need to make sure your email goes directly to them and is in mostly clear text. It's hard but works.