What are the best strategies for developing long-term streaming platform partnerships?

1 Know your audience

The first step to creating a successful streaming platform partnership is to understand your target audience and their listening habits. Different platforms cater to different demographics, genres, and preferences. For example, Spotify is known for its personalized playlists and algorithms, while Apple Music is more focused on curated editorial content and exclusives. You need to know which platforms are most relevant and appealing to your fan base, and tailor your music and marketing accordingly.

2 Optimize your profile

The second step to take is optimizing your profile on each streaming platform. Your profile is like a digital storefront, where potential fans and partners can learn more about you and your music. To make sure that your profile is up-to-date, consistent, and engaging, use high-quality images and videos that showcase your brand and personality. Additionally, write a compelling bio that highlights your story and achievements, link to your social media, website, and merch store, add tags and keywords that describe your genre, style, and influences, and verify your profile to claim your artist page.

5 Collaborate with other artists

Collaborating with other artists and influencers on each streaming platform is the fifth step. It is a great way to expand your network, exposure, and creativity. You can feature them on your songs, albums, and playlists, cross-promote each other on your profiles and social media, join forces on live streams, events, and campaigns, recommend each other to the platform's editors and curators, and support each other's goals and visions. All of these tactics will help you create a strong network of peers that can help you reach your goals.

6 Communicate with the platforms

The sixth and final step is to communicate with the platforms and build a rapport with them. It is important to remember that the platforms are your partners, not your enemies, and they want to help you succeed. To do this, you should follow their guidelines and best practices, reach out to their support and feedback channels, pitch your music and stories to their editors and curators, provide them with updates and news about your projects and plans, and appreciate their efforts and opportunities. By following these six steps, you can develop long-term streaming platform partnerships that will benefit your music career and business. Streaming platforms are not just distribution channels; they are also marketing tools, revenue sources, and community builders. Use them wisely and creatively to reap the rewards.