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What are the best strategies for creating visually appealing and informative content?

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Creating visually appealing and informative content is not only a matter of aesthetics, but also a way to engage your audience, communicate your message, and achieve your goals. Whether you are writing a blog post, a newsletter, a social media post, or any other type of content, you need to consider how to use visual elements and data to enhance your content strategy. In this article, we will share some of the best strategies for creating visually appealing and informative content, based on the principles of visual design and content analytics.

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1 Choose the right format

The first step to creating visually appealing and informative content is to choose the right format for your purpose, audience, and channel. Different formats have different advantages and disadvantages, depending on the type of information you want to convey, the level of detail you want to provide, and the platform you want to use. For example, if you want to present a complex or large amount of data, you might want to use an infographic, a chart, a table, or a dashboard. If you want to tell a story, you might want to use a video, a slideshow, a comic, or a narrative. If you want to show a process, you might want to use a flowchart, a diagram, a timeline, or a map. The key is to choose the format that best suits your content and your audience's preferences.

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Courtney Damji

B2B SEO & Content Strategy Consultant | Fractional Content Marketer
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Often when people think of content, their mind goes straight to written forms, such as blog posts and social media posts. While that dominates a lot of the content produced today, many other formats can better serve the purpose and audience you're creating for. For top-of-funnel content, infographics and videos can illustrate information in a visually engaging way. Case studies or customer stories can told in written form, but why not put a voice and face behind the customer and highlight them in a video? For B2B in particular, ebooks and guides are effective mid-funnel assets. The key is to match the content format with the audience's intent and the information you're conveying.

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Megha Parmar

Senior Marcomm Specialist | Senior Content Writer | Content Strategist | Driving Organic Growth | Copywriter | Content Planning | Social Media Strategy
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Whipping up content that's both easy and rich, is like preparing a tasty sandwich. You want the right mix of flavors, right? Tips to follow: - Just like a good sandwich starts with fresh bread, your content begins with headline. Make relevant. - You won’t prefer a dry sandwich, right? Likewise, try to spice up your content by adding engaging visuals. - Break down your content into bite-sized pieces. Short paragraphs, bulleted lists, and subheadings. - A pinch of salt can transform a dish, sprinkle relevant keywords throughout your content. But don't overdo it. - A good story is like the secret sauce. Share anecdotes to add depth. - Every meal ends sweet, so finish with a CTA.

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2 Use color and contrast

Color and contrast are two of the most important elements of visual design, as they can influence the mood, the attention, and the comprehension of your content. Color can help you create a consistent and recognizable brand identity, as well as convey emotions, meanings, and associations. Contrast can help you create hierarchy, focus, and clarity, as well as emphasize the most important or relevant information. To use color and contrast effectively, you need to follow some basic rules, such as using complementary or analogous colors, avoiding too many or too bright colors, using dark text on light backgrounds and vice versa, and using white space to create balance and harmony.

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Paree Punnj

Helping brands connect, captivate, and convert through strategic storytelling, engaging communities, and structured content frameworks. ?? | Content Strategy | Brand Storytelling | Content Marketing
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Recently, I came across some bright brand colours that looked great on paper but when these colours were being presented on an LED screen in a dark room, they were straining the eye. This took away the focus from the rest of the content. Therefore, always be mindful of how the colours and contrasts look in different scenarios for the best results.

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3 Add images and icons

Images and icons are another way to make your content more visually appealing and informative, as they can illustrate, explain, or reinforce your message. Images can help you capture your audience's attention, evoke emotions, show examples, or create metaphors. Icons can help you simplify, summarize, or categorize your information, as well as create visual cues and navigation. To use images and icons effectively, you need to choose them carefully, based on their relevance, quality, and originality. You also need to optimize them for the web, by resizing, cropping, compressing, and adding alt text and captions.

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Vladi Kriulin

I help eCommerce brands scale organically with revenue-focused SEO | Generated $250,000+ in organic sales & 150,000+ organic traffic for eComm brands
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Media is a big one for me. I usually add: -Videos -Images -Animated graphs These are usually super easy to make and they improve your content's visuals by 10x. Also, the more visually appealing your content is the more engagement you'll get from your audience.

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4 Incorporate data and statistics

Data and statistics are essential for creating informative content, as they can provide evidence, support, or context for your message. Data and statistics can help you demonstrate your authority, credibility, or expertise, as well as persuade, educate, or inform your audience. However, data and statistics can also be overwhelming, confusing, or boring, if they are not presented in a clear and engaging way. To incorporate data and statistics effectively, you need to use content analytics tools, such as Google Analytics, to collect, analyze, and interpret your data. You also need to use data visualization tools, such as Canva, to create graphs, charts, or infographics that can showcase your data in a visually appealing and informative way.

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5 Write clear and concise copy

Finally, creating visually appealing and informative content also requires writing clear and concise copy that can complement and enhance your visual elements. Writing clear and concise copy means using simple and direct language, avoiding jargon and fluff, and breaking down complex or long sentences into shorter and simpler ones. It also means using headings, subheadings, bullets, lists, and other formatting tools to organize and structure your content, as well as using transitions, connectors, and call-to-actions to guide and motivate your audience. Writing clear and concise copy can help you communicate your message effectively, as well as improve your readability, SEO, and accessibility.

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Aiyanna Watson

Content Architect & Visual Storyteller → Transforming Brand Narratives Through The Art of Content | Creative Operations Manager, The Borden Group
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While visual design is the eye-catching allure, compelling copy is the heartbeat of visually appealing and informative content. Distractions all around, so choosing the appropriate action words is pivotal. Simplify complex ideas with clear, concise language. Opt for simplicity. Short sentences aid comprehension amid distractions. The impact of headings, subheadings, and formatting tools can't be overstated—they guide the reader through the visual journey. Let's be honest. After reading a post or article, no one wants to read paragraphs worth of copy on a visual asset. Be mindful of people's time reading and viewing; keep it short.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Blessing Adenekan

Chief Digital Officer | SEO Content Strategist | Social Media Strategist | Digital Marketing Executive
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Use Storytelling: Incorporating storytelling in your content can enhance its appeal and memorability. A well-crafted narrative can create an emotional connection with your audience, making your content more engaging and effective. By using storytelling techniques, you can effectively communicate complex technical details, making them easier to understand and remember. Therefore, weaving a compelling story into your content can be an effective strategy to engage your audience and communicate technical information in a more accessible way.

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What are the best strategies for creating visually appealing and informative content?

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2

3

4

5

6

1 Choose the right format

2 Use color and contrast

3 Add images and icons

4 Incorporate data and statistics

5 Write clear and concise copy

6 Here’s what else to consider

Content Strategy

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What are the best strategies for creating visually appealing and informative content?

1

2

3

4

5

6

1 Choose the right format

2 Use color and contrast

3 Add images and icons

4 Incorporate data and statistics

5 Write clear and concise copy

6 Here’s what else to consider

Content Strategy

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