What are the best strategies for building links to improve your PR and media coverage?

2 Guest post on authoritative sites

Guest posting is a classic but still effective way to build links and establish your credibility and expertise in your niche. Guest posting involves writing and publishing articles on other websites that are relevant to your industry, audience, or topic. The benefits of guest posting include getting backlinks to your website, increasing your brand awareness, driving traffic to your site, and building relationships with other influencers and editors. To guest post successfully, you need to research and pitch the right sites that have high domain authority, relevant content, and engaged audience. You also need to write high-quality, original, and valuable content that matches the site's style, tone, and guidelines.

3 Leverage your PR activities

Your PR activities can also generate valuable links to your website if you leverage them strategically. PR activities include sending out press releases, pitching stories to journalists, participating in interviews, podcasts, or webinars, sponsoring events, or launching campaigns. The benefits of PR activities include getting media coverage, exposure, and recognition, as well as building trust and reputation with your audience and industry. To leverage your PR activities for link building, you need to create newsworthy, timely, and relevant stories that appeal to your target media outlets and audiences. You also need to include links to your website or linkable assets in your press releases, pitches, or bios, and follow up with the media contacts to ensure they link back to you.

4 Use the skyscraper technique

The skyscraper technique is a popular and proven method to create link-worthy content that outranks your competitors. The skyscraper technique involves finding a piece of content that ranks well for your target keyword, analyzing its strengths and weaknesses, creating a better version of it, and reaching out to the sites that link to the original content and asking them to link to yours instead. The benefits of the skyscraper technique include creating high-quality, comprehensive, and up-to-date content that provides more value to your audience and search engines, as well as acquiring links from authoritative and relevant sites that already show interest in your topic. To use the skyscraper technique effectively, you need to research and select the right content to improve, add more depth, data, examples, visuals, or insights to it, and craft a personalized and compelling outreach email to the link prospects.

5 Build relationships and network

One of the most important and often overlooked aspects of link building is building relationships and networking with other people in your industry, niche, or community. Relationships and network can help you get more link opportunities, referrals, recommendations, and collaborations that can boost your SEO and PR performance. To build relationships and network for link building, you need to identify and connect with the influencers, bloggers, journalists, editors, or webmasters that are relevant to your niche and audience. You also need to provide value, feedback, support, or recognition to them, and engage with them regularly through social media, email, or events.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?