What are the best storytelling frameworks for creating a consistent brand voice?

Stories are stories about stories. Master them, and you can sell anti-venom to snakes. The world is your narrative oyster. Promise.

In the creator economy, storytelling is pivotal. Elevate engagement by integrating interactive elements like polls and Q&A sessions. Diversify your storytelling through podcasts, videos, and live streams, catering to varied preferences and boosting discoverability. Embrace authenticity by sharing challenges, fostering relatability. Maintain a consistent narrative across platforms to reinforce brand identity. Crafting an immersive, participative experience is key in resonating with your audience.

We're human. We love stories. We want to be the hero or heroine. Happy stories trigger emotions. Emotions trigger the release of oxytocin in the brain that makes us feel happy and bonded to the story teller. This bond imbues trust in the storyteller. Trust is very powerful.

We love the hero's journey! It's been effective throughout time. Another effective storytelling framework for maintaining a consistent brand voice is the "Brand Archetyping" approach. This involves aligning your brand with a specific archetypal character, such as the Hero, Explorer, or Sage, to evoke certain emotions and values consistently across your messaging. Additionally, the "Problem-Agitate-Solve" framework can be impactful, addressing a common challenge your audience faces, agitating the issue to emphasize its significance, and then presenting your brand as the solution. These frameworks, combined with the hero's journey, provide a versatile toolkit for crafting a compelling and cohesive brand narrative.

Hero's journey simplified: *The hero begins in the ordinary world, but they are called to adventure and must leave their comfort zone. *The hero faces challenges and tests along the way, but they are helped by allies and mentors. *The hero undergoes an ordeal, which is a life-or-death test that forces them to confront their deepest fears and insecurities. *The hero emerges from the ordeal victorious and transformed, and they return to the ordinary world with a gift that they share with others. *Be the hero

Another great framework for storytelling. I applied her to a brand selling lipstick: *Lucy and ordinary woman feeling invisible, discovers a forgotten lipstick *It's fiery red ignites a transformation, imbuing in her with newfound confidence *She is embolden to attend a party where she captivates the attention of a crush who is drawn to her confidence *Their connection transcends appearances, and Lucy realizes the lipstick unlocked a hidden part of herself *From that day on, Lucy wears the new lipstick and buys new lipsticks, not as a disguise but an expression of her true self *Our (brand) lipstick is a catalyst for self discovery, empowering women to embrace their individuality and self confidence.

Similar framework but adds a few elements: Character: Lucy, an ordinary woman who feels invisible and insignificant. Problem: Lucy lacks confidence and struggles to express her true self. Guide: A forgotten red lipstick that symbolizes transformation and empowerment. Plan: Lucy decides to wear the red lipstick to a glamorous party. Call to Action: Embrace your inner radiance and unleash your true self with our empowering lipstick. Failure: Remaining invisible and failing to realize your potential. Success: Rediscovering your confidence, embracing your individuality, and radiating beauty from within.

SPIN: Situation: Lucy lacks confidence. Problem: Miss out on opportunities. Implication: Hold back from potential. Need-Payoff: Uncover inner radiance. Solution: Transformative lipstick. Benefits: Unleash confidence and beauty.

Situation: Lucy, ordinary woman, lacks confidence. Objective: Lucy desires self-assurance and beauty. Action Plan: Lucy wears red lipstick to party. Payoff: Red lipstick transforms Lucy, ignites confidence.

Sometimes a story is just that. Your reflection of a journey you took. Not everything has be constructed in a framework. Some of the best content i've read is is a candid and authentic reflection of I did this and that happened. Be yourself.