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What are the best social media outreach tactics for real estate agents?

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Social media is a powerful tool for real estate agents who want to reach more prospects, build relationships, and showcase their expertise. But how do you use it effectively to generate leads and sales? In this article, we'll share some of the best social media outreach tactics for real estate agents, based on case studies and examples from successful agents. You'll learn how to:

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Asad M. Taj

Marketing & Communications Strategist | Brand Storytelling Expert | Organic Social Media Specialist | Strategic…
Karan Khosla

Social Media Strategist | Branding | Organic Growth Strategist | Content Marketing | LinkedIn Strategist | Top Social…

1 Choose the right platforms

Not all social media platforms are created equal for real estate agents. You need to consider your target audience, your goals, and your content strategy. For example, Facebook is great for creating a community, sharing testimonials, and running ads. Instagram is ideal for showcasing your listings, your personality, and your local knowledge. LinkedIn is a professional network where you can connect with other agents, referrals, and industry experts. YouTube is a video platform where you can demonstrate your expertise, educate your audience, and tell stories. Choose the platforms that suit your style, your niche, and your budget.

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Asad M. Taj

Marketing & Communications Strategist | Brand Storytelling Expert | Organic Social Media Specialist | Strategic Communication | Social Behavior Change Communication
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Search and research the local areas online communities and micro/nano content creators. Create informative content where value is free for the audience - give more. Share expert advice on big estate builders/construction companies to help someone who is confused about making the decision.

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Karan Khosla

Social Media Strategist | Branding | Organic Growth Strategist | Content Marketing | LinkedIn Strategist | Top Social Media Voice | Building InfoObjects Inc
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Based on my experience working with real estate clients over the past 3 years, Meta ads are a powerful way to reach a large and targeted audience of potential real estate clients. By creating high-quality ads and targeting them to the right people, you can generate leads and increase sales.

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2 Optimize your profiles

Your social media profiles are your online resume and your first impression. You want to make sure they are complete, consistent, and compelling. Use a professional photo, a catchy headline, and a clear bio that highlights your value proposition, your credentials, and your contact information. Include links to your website, your other social media accounts, and your lead magnets. Use keywords that your ideal clients are searching for, and hashtags that are relevant to your niche and location. Update your profiles regularly to reflect your achievements, your offers, and your personality.

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3 Create valuable content

Content is the core of your social media outreach strategy. You want to create content that attracts, engages, and converts your audience. The key is to provide value, not just promotion. Think about what your prospects need, want, and care about. What are their pain points, their goals, and their interests? How can you help them, educate them, or entertain them? Use a mix of content types, such as photos, videos, stories, live streams, polls, quizzes, and infographics. Use a variety of topics, such as market updates, tips, trends, FAQs, success stories, behind-the-scenes, and personal insights. Use a consistent tone, style, and frequency that reflects your brand and your audience's preferences.

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Karan Khosla

Social Media Strategist | Branding | Organic Growth Strategist | Content Marketing | LinkedIn Strategist | Top Social Media Voice | Building InfoObjects Inc
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People are more likely to follow you if you provide them with valuable content. This means, First you need to understand their pain points and then start sharing relevant informative articles, tips, and advice related to the real estate market. You can also share personal stories, behind-the-scenes glimpses into your work, and the success stories of your clients.

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4 Engage with your audience

Social media is not a one-way street. You need to interact with your audience to build trust, rapport, and loyalty. Don't just post and disappear. Respond to comments, messages, and reviews. Ask questions, solicit feedback, and encourage participation. Join relevant groups, forums, and chats. Share, like, and comment on other people's content. Tag, mention, and thank your clients, partners, and influencers. Be authentic, helpful, and friendly. Show your audience that you care about them, and that you are not just after their business.

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5 Use smart tactics

Real estate agents can learn and master the skill of social media outreach to grow their network, reputation, and business. To do this, they should use hashtags strategically in posts and stories to increase visibility, reach, and relevance. Research the hashtags that their target audience and competitors are using, but avoid generic or irrelevant ones. Utilize tools like Hashtagify or RiteTag to find and analyze hashtags. Additionally, use analytics to measure performance, optimize strategy, and identify opportunities. Track metrics such as reach, impressions, engagement, clicks, leads, and conversions with tools like Facebook Insights or YouTube Analytics. Test different variables such as content types, topics, formats, times, and frequencies to see what works best for your audience and goals. Lastly, use ads to amplify reach and target ideal clients. Create custom audiences with advanced features while controlling your budget with tools such as LinkedIn Ads or YouTube Ads. Be sure to include compelling copy, images, videos, and clear calls to action with landing pages, forms, and CRM systems to capture and nurture leads.

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Jenny Jobring

Social Media Strategist - Social Media Manager - Co-founder - Author (Penguin Random House) - ex Red Bull/EA/SONY
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Try to find a way to automise outreach campaign. Or if you have time do it manually. Research a niche that you are interested in and connect with the people before sending a serie of messages personalised to the people.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best social media outreach tactics for real estate agents?

1

2

3

4

5

6

1 Choose the right platforms

2 Optimize your profiles

3 Create valuable content

4 Engage with your audience

5 Use smart tactics

6 Here’s what else to consider

Social Media

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What are the best social media outreach tactics for real estate agents?

1

2

3

4

5

6

1 Choose the right platforms

2 Optimize your profiles

3 Create valuable content

4 Engage with your audience

5 Use smart tactics

6 Here’s what else to consider

Social Media

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