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Last updated on 2024年5月30日

What are the best social media monitoring tools for monitoring industry-specific keywords and hashtags?

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In the dynamic world of social media, staying updated with the latest trends and conversations is crucial for businesses and professionals. Monitoring industry-specific keywords and hashtags is not just about keeping an eye on the competition; it's about understanding market needs, customer sentiments, and emerging trends. With the right tools, you can transform social media chatter into actionable insights, helping you to tailor your strategies and engage with your audience more effectively. Let's delve into some of the best social media monitoring tools available that can help you stay ahead of the curve.

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Regine Mae S.

Social Media Manager | Helping Brands Thrive Online Through Targeted Content and Strategic Engagement

1 Keyword Alerts

Imagine having a vigilant assistant that notifies you whenever your chosen keywords or hashtags are mentioned on social media. That's precisely what social media monitoring tools do. They scour various platforms for your specified terms, ensuring you never miss out on important conversations. Whether it's a sudden surge in your brand's hashtag usage or a competitor's product being discussed, these alerts keep you in the loop. This real-time information can be invaluable for responding promptly to customer inquiries or adjusting your marketing approach to align with current discussions.

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Regine Mae S.

Social Media Manager | Helping Brands Thrive Online Through Targeted Content and Strategic Engagement
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Keyword alerts tools allow you to monitor specific keywords or phrases across various social media platforms. These tools enable you to set up alerts or notifications whenever your chosen keywords are mentioned in posts, comments, or discussions. By monitoring industry-specific keywords, you can stay informed about relevant conversations, trends, and news related to your industry. Some popular keyword alert tools include Google Alerts, Mention, and Hootsuite.

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Kouassi Arnaud Romaric Dapa

Chef de Service Support Multimédia et Digital chez Agence Emploi Jeunes
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Brand24 est une solution de surveillance des médias sociaux simple mais fiable. Des entreprises de toutes tailles l'utilisent pour identifier et analyser les conversations en ligne sur leurs marques, produits et concurrents. Nous avons aussi Agorapulse.Cet outil de gestion des réseaux sociaux intègre des fonctionnalités de suivi des hashtags, vous permettant de suivre les performances de vos plateformes social Media.

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Rajat Gupta

Founder of Coaching Yatra | Edutech Consultant
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Some top social media monitoring tools for industry-specific keyword and hashtag tracking include: 1. Brandwatch 2. Mention 3. Hootsuite 4. Sprout Social 5. Keyhole These platforms offer features like real-time tracking, sentiment analysis, and customizable reporting to help businesses stay informed about relevant conversations and trends in their industry.

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2 Sentiment Analysis

Understanding how people feel about your brand or products is essential. Sentiment analysis tools go beyond mere keyword tracking; they assess the tone and emotions behind social media mentions. This analysis allows you to gauge public perception and react accordingly. If there's a spike in negative sentiment, you can quickly address any issues. Conversely, positive sentiment can be leveraged for promotional opportunities. By tapping into these emotional undercurrents, you can make more informed decisions about your social media strategy.

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Regine Mae S.

Social Media Manager | Helping Brands Thrive Online Through Targeted Content and Strategic Engagement
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Sentiment analysis tools help you gauge the overall sentiment or tone of social media conversations related to specific keywords or hashtags. These tools use natural language processing algorithms to analyze social media posts and determine whether the sentiment expressed is positive, negative, or neutral.

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3 Competitive Insights

Keeping a close eye on your competitors is a smart move in any industry. Social media monitoring tools can help you track what's being said about other players in your field. This information can reveal their strengths and weaknesses, providing you with the opportunity to adjust your tactics. You might discover a gap in their customer service that you can capitalize on or a marketing strategy that's resonating with the audience, which you could adapt for your own campaigns.

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Priyanka Thakur

Experienced Digital Marketing Trainer | Website Designer |SEO Specialist |SMO| Paid Ads |Content Marketing | Graphic Designing
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BuzzSumo allows you to monitor how your competitors are performing in terms of content and engagement. By tracking industry-specific keywords and hashtags, you can see what content is working for your competitors and how your own posts stack up

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4 Trend Tracking

Staying current with the latest trends is vital for maintaining relevance on social media. Tools that monitor industry-specific hashtags and keywords can help identify what's trending in your niche. This enables you to participate in popular conversations or create content that aligns with current interests. By staying on top of these trends, you can position your brand as a thought leader and keep your content fresh and engaging for your audience.

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5 Influencer Collaboration

Influencers can amplify your brand's message and help you reach a wider audience. Social media monitoring tools can assist in finding influencers who are already talking about topics relevant to your industry. By identifying these key individuals, you can build relationships and explore collaboration opportunities. Engaging with influencers who are authentically interested in your field can lead to more impactful promotions and a stronger presence within your industry.

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Priyanka Thakur

Experienced Digital Marketing Trainer | Website Designer |SEO Specialist |SMO| Paid Ads |Content Marketing | Graphic Designing
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Klear specializes in influencer marketing, providing tools to find and collaborate with influencers by monitoring who is using specific hashtags or discussing certain topics. This can be particularly useful for campaigns that aim to leverage influencers to reach larger or more targeted audiences

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6 Crisis Management

No brand is immune to a social media crisis, but how you handle it can make all the difference. Monitoring tools can alert you to potential issues before they escalate. By tracking sudden spikes in mentions or shifts in sentiment, you can quickly identify a crisis and respond appropriately. Effective crisis management involves timely communication and addressing concerns head-on, which can help mitigate damage to your brand's reputation.

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Priyanka Thakur

Experienced Digital Marketing Trainer | Website Designer |SEO Specialist |SMO| Paid Ads |Content Marketing | Graphic Designing
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Agorapulse offers comprehensive tools that are essential for crisis management, including listening and alert features that notify you when there’s a spike in activity around specific keywords. This can help you quickly respond to potential crises or negative sentiments

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best social media monitoring tools for monitoring industry-specific keywords and hashtags?

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1 Keyword Alerts

2 Sentiment Analysis

3 Competitive Insights

4 Trend Tracking

5 Influencer Collaboration

6 Crisis Management

7 Here’s what else to consider

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