What are the best SEM strategies for customer retention?

Segmentation as well as Application of our products and accordingly putting products on our Ads, Landing Pages, Newsletters, blogs, website etc.

Segmentation helps to personalize user experience, Let's say you are an e-commerce with multiple product categories, will one generalized hook work to draw all customers? up to a certain point, but if you personalize with individual product values more interested, relatable customers will come. Furthermore, remember your landing page needs to be related to your advertisements, otherwise, the algorithm won't do you any favors.

While SEM's spotlight is so often on acquiring new customers, which I believe this article leans into, we shouldn't forget retention. It's easy to focus on SEO and ad strategies, but first, we must understand our returning customers' needs. Are our efforts resonating with what they truly value? Through data and feedback, we can craft SEM initiatives that mirror their preferences, boosting content relevance and user experience. This shift toward customer-centric engagement fosters loyalty and retention. It may require patience to realign our approach, but as I advocate, enduring short-term effort can lead to significant long-term rewards. #CustomerRetention #SEMStrategy #UserExperience

Segmentation of audiences by likelihood of churn is a good way to approach customer retention on search. For instance, all customers coming into contract renewal should be a dedicated audience segment. You may want to apply that audience to your search campaigns and show custom messaging or unique offers to encourage them to renew their contracts.

Definitely segmenting your audience could be a big one Specially if you build those audiences with your own data from your CRM or database, that together with your website data (GA4) and other specifications will make a big impact in your campaigns performance and budget optimization

When it comes to landing pages I make sure to: - Match user intent & crush expectations - Add value props & CTAs that pop - Make your pages lightning-fast - Ensure page is mobile user-friendly Which will result in a better Quality Scores & lower CPCs. Watch your retention rates soar!

How I like to optimize my landing pages: -Message-match ads to landing page copy so prospects know they are in the right place -Ensure your CTA is clear and compelling, telling the prospect exactly what to do -Make sure your landers are blazing fast, period. -Optimize for mobile as 60%+ searchers are from mobile devices. All that will result in better quality scores and lower costs but the biggest and realest hack of them all... Optimize your offer.

Landing pages are among the most effective means for user acquisition, but they depend not only on the technical side or design; the most crucial aspect is the content presented within them. - Showcase the value of your product/service. - Highlight its features. - Clearly explain the benefits a user will gain from using the service/product.

Great now you have traffic from your advertisement to your landing page, but is it easy to navigate? We as consumers are very flakey, when we something unusual in website navigation, we unconsciously deem it untrustworthy. So when setting up the landing page we really need to be objective - 1. Are we translating all our values 2. is it easy to navigate 3. Is the content organized 4. does the page layout follow the F flow (visual flow for the best experience)? 5. does it really focus on the USP? Trust me it hurts when ppl fall out of your funnel because of a bad experience.

Tech be nimble, tech be quick… Absolutely spot on! Shazamme’s strength lies in empowering clients to swiftly design landing pages, adapting not just to market trends but also to global events and seasonal shifts. This versatility opens doors to new customers as well as opportunities with existing. Moreover, these pages aren’t just dynamic; they’re customisable for future campaigns, ensuring agility in this fast-paced market. #LandingPageDesign #shazamme #MarketAdaptability #DigitalMarketingTrends ??????

Here are my 6 best strategies to utilize when remarketing with Google ads. 1. Tailor your ads with customized messaging based on the specific pages visitors checked out. 2. Utilize both Google Ads and social media platforms for a comprehensive retargeting approach. 3. Launch dynamic ads on Google Display and YouTube to present products or services visitors showed interest in. 4. Test different calls-to-action like "Shop Now," "Learn More," or "Subscribe & Save" to see which resonates best. 5. Incentivize customers to return by offering discounts or loyalty points for following through on your call-to-action. 6. Constantly analyze campaign performance and adapt strategies to improve ROI and conversion rates.

One concept I believe in is that remarketing and retargeting are smart ways to reconnect with people who have already been to your website or interacted with your brand earlier. These techniques help remind them about your products, services, or deals. You can use them to display ads across various platforms like Google, YouTube, or social media, encouraging these customers to return to your site

Lets say you showed 100 ppl your awareness advertisement, they came and saw your product and left, that doesn't necessarily mean they are not keen, it just means they are not ready yet, with retargeting ads you can showcase your proposition further, building up the first layer of information and experience.

A/B testing is the most essential tool in any digital marketing campaign. A/B testing is great for evaluating the effort and seeing which is fruitful, but there is one more value from these experiments, you get to learn what your audiences and customers are interested in. This in the long run allows you to build an experience that suits your targeted audiences and offer more value for your buyers, which is the ultimate goal.

Results I’ve got for DTC brands with Google Ads: ?? 355% YoY Growth for a supplement brand ?? 8.6 ROAS for a ready meal brand ?? 4.5 ROAS for an alcohol brand And I have 100+ other success stories just like this.

Google ads tip: Ads deserve a second chance. People get speeding tickets (running to): →Pause Campaigns →Pause Keywords →Pause Copy After the 1st click… So, give that keyword from 6 months ago another chance... →Different time of year →Competition has changed →Smart bidding has more data Same goes for Performance Max. It’s a mature product vs last year. Results will surprise you. ? Strategy ? Speeding tickets P.S Hormozi told me never skip dessert so I had a cookie with this 10/10

Reflecting on my journey in retail marketing, I'm reminded of how SEM has been integral to our customer retention strategy. Take, for example, our targeted campaigns during peak shopping seasons like back-to-school, where we leveraged customer search data to customize promotions and ad copy. This not only increased our engagement but also reinforced customer loyalty through personalized discounts. Additionally, our retargeting strategy turned abandoned carts into opportunities, using browsing history to offer tailored incentives, a testament to the power of a data-informed approach. These experiences have not just driven sales—they've strengthened the bonds with our customers, time and time again. #SEM #CustomerRetention #RetailMarketing

Take a moment to carefully consider customer reviews. These valuable insights can offer a deeper understanding of your product—highlighting unforeseen use cases, applauding its strengths, and pointing out areas for improvement. Actively listening to customer feedback provides an invaluable opportunity to refine and enhance your offering based on real-world experiences.

If you want the most simplistic answer ever, which is really all that's needed here...know your audience or customers, etc...

In addition to the above. I look for brand mentions in social networks and blogs, and wherever the user is satisfied with my brand and services, I write a thank you comment because I know that this is a type of word-of-mouth marketing. But I will consider a gift and apology for the dissatisfied user and inform the relevant expert about the reason.