What are the best pricing strategies for incentivizing repeat business?

Do whatever you want to do, as a consultant, and say whatever you want to say, the client's ears like only one music called 'money' - either reduced costs/ expenses or increased revenues and/ or profits! So, even if your solution is to enhance CX (customer experience), or to reduce number of calls at the call center (through automation - IVR/ chatbots/ AI etc.) - it must reflect upon commercials - and you must showcase that - then the client will be interested in your proposition.

If you are getting repeat business from a client, or if you are targeting to achieve repeat business, My recommendation will be not to reduce your unit price but to offer more units! e.g. offering VAS (value-added services) or additional services. This will also provide you opportunity to showcase your capabilities over and above what the client is expecting.

Pricing in consulting is never a one-size-fits-all solution albeit it is largely tiered with some variations. It is important to note that no matter how well you deliver your previous assignment, the customer would like to see further extraction of value from you second time round which could mean you might either need to offer sweeteners through pricing or accede to tighter performance linked clauses in the subsequent assignments should you wish to get repeat business. There could be exceptions to this - for instance, say if you are operating in a niche where you or your firm is the last word on the street in which case you can command price with performance - but otherwise largely the aforesaid would be the experience to keep in mind.

To incentivize repeat business, employ strategies like loyalty programs, subscriptions, tiered pricing, bundles, volume discounts, personalized offers, and freebies to enhance customer retention and make returning purchases more enticing and rewarding.

Implementing loyalty-based pricing strategies can incentivize repeat business. For instance, offering tiered loyalty programs where customers receive discounts or exclusive offers based on their purchase history encourages repeat purchases. An example is Amazon Prime's subscription model, rewarding members with various benefits like faster shipping and exclusive deals, encouraging frequent purchases. Additionally, personalized discounts or rewards tailored to individual customer preferences enhance customer retention. This strategy acknowledges and rewards loyal customers, fostering a sense of value, thereby increasing the likelihood of repeat business.

Propose to set up a CoE (center of excellence) for/ with a client to incentivise them for repeat business. This again will provide you an opportunity to showcase your R&D capabilities in the area of interest to the client. Attempt to tell the client that the end result may be a new or improvised product or service for their clients.