Subject lines are the first impression of your email marketing campaign. They can make or break your open rates, engagement, and conversions. How can you write catchy subject lines that stand out in a crowded inbox and entice your readers to click? Here are some best practices for writing catchy subject lines that you can apply to your email marketing strategy.
A good rule of thumb is to keep your subject line between six and 10 words, or less than 50 characters. This way, you can avoid getting cut off by email clients and mobile devices, and convey your message clearly and concisely. Use simple and direct language that speaks to your audience and their needs, and avoid jargon, fluff, and spammy words.
In my experience, employers don’t like job gaps. Fill the gaps with personal achievements. For example, on a resume write that you took up academic studies if you took a break from work.
Personalizing your subject line can boost your open rates by up to 50%, according to some studies. You can use your recipient's name, location, purchase history, or other relevant data to make your subject line more relevant and appealing. You can also segment your email list based on different criteria, such as demographics, interests, behavior, or preferences, and tailor your subject line accordingly. For example, you can send different subject lines to new subscribers, loyal customers, or inactive users.
Subject line: Mobile Users Who Work on the Go: Details Containing Tips, Methods and Proven Statistics That Get Your Message Across.
One of the most effective ways to write catchy subject lines is to create curiosity and urgency in your readers. You can use questions, teasers, cliffhangers, or challenges to pique their interest and make them want to know more. You can also use deadlines, scarcity, or exclusivity to create a sense of urgency and encourage them to act fast. For example, you can use subject lines like "You won't believe what we found", "Last chance to save 50%", or "You're invited to a secret event".
The best way to find out what works for your audience is to test and optimize your subject lines. You can use tools like A/B testing, analytics, or feedback surveys to measure the performance of your subject lines and compare different variations. You can test different elements, such as length, tone, wording, punctuation, or emojis, and see what resonates with your readers. You can also use best practices from other successful email marketers as inspiration, but always adapt them to your own brand voice and goals.
Finally, the most important thing to remember when writing catchy subject lines is to be consistent and deliver value. Your subject line should match the content and purpose of your email, and not mislead or disappoint your readers. You should also deliver value and benefits to your readers, and not just focus on selling or promoting. You should aim to provide useful information, tips, solutions, or offers that solve their problems, meet their needs, or satisfy their curiosity.
Be decisive! Subjects that are too long can be overwhelming and may not fit properly in the recipient's inbox. Use active verbs to create a sense of urgency and excitement. Personalize your subject line by including the recipient's name, their business, or their location to show that you've done your research. Use puns, humor, or unexpected language to capture the recipient's attention. Make sure that the recipient knows what to expect from your email without being too vague or too specific. Use persuasive language to create a sense of urgency and convince the recipient to take action. Avoid using all caps, multiple exclamation marks, or other types of spammy language as it can negatively affect your email deliverability.