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What are the best practices for using social media to network professionally?

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Social media is not only a tool for entertainment and personal expression, but also a powerful platform for professional networking and career development. However, using social media effectively for these purposes requires some strategy and etiquette. In this article, you will learn some of the best practices for using social media to network professionally and build meaningful relationships with potential mentors, peers, and employers.

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1 Choose the right platforms

When it comes to professional networking, not all social media platforms are equal. Depending on your goals and industry, you may want to focus on one or more of these platforms. LinkedIn is the most popular and widely used platform, allowing you to create a profile that highlights your skills, experience, and achievements, as well as connect with people in your field. Twitter is great for staying updated on the latest trends and insights in your industry, as well as interacting with thought leaders and experts. Instagram is a visual platform that can help you showcase creative work and your personal brand. Facebook, although mainly used for personal and social purposes, can be useful for professional networking if you join groups related to your industry, interests, or goals. You can also create a page or a group for your own business or project.

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Michael Gibbons, MBA

I help new and mid-career minority government employees navigate professionally. Empowering Black & Minority Feds to Succeed | Logistics Director & DEIA Advocate | Host of Black Office Unlocked Podcast
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Quite frankly, if you are reading this... then you are on the right track! The first step in gmbeing on the right social media platforms for professional networking is one word.. "LinkedIn". It's the biggest with 600 million professional profiles, which means nearly an unlimited supply of network connections and job opportunities. From seeking a new job to maintaining your personal brand, using LinkedIn is an important part of being a full-fledged professional in any industry these days. Periodt. ...and the T is intentional!

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2 Optimize your profiles

Once you have chosen the platforms that suit your needs, you need to make sure that your profiles are optimized to attract and impress your target audience. To do so, use a clear and professional photo that reflects your personal brand and style, write a catchy and concise bio that summarizes who you are, what you do, and what value you offer, and include relevant keywords, hashtags, and links to your website, portfolio, or other platforms. Additionally, regularly update your profiles with new achievements, projects, or skills and keep them consistent across different platforms while also customizing them to fit the tone and format of each one.

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Ben Redgell

Global Employer Brand Manager at BD
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Switch to Creator mode: Your profile will go from ‘Connect’ to ‘Follow’ & your activity section will prioritise your content. Choose 5 hashtags related to your personal brand & skills to add to your profile. Featured content section: Create a visual highlights reel of your top posts at the top of your profile. Consider what posts represent your personal brand. About section: Share your elevator pitch – Why should people follow you? Profile banner: A picture of you speaking at an event will visually showcase your leadership. Make sure your photo is visible: Settings > Visibility > Edit your public profile > “All LinkedIn members”. Customized profile URL: Create a simple, professional URL by clicking ‘Edit public profile & URL’.

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Jessica N.

Transforming Organizations through Innovative Learning Strategies | 15+ Yrs Exp in L&D Leadership & Strategic Planning
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Highlight achievements, projects, and endorsements to showcase your credibility. Keep privacy settings in mind, balancing professional visibility with personal boundaries. Regularly review and update your profile to reflect your evolving professional journey. By maintaining an active and polished online presence, you maximize the impact of social media for professional networking.

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3 Grow your network

The next step is to grow your network by finding and connecting with people who share your interests, goals, or values, or who can offer you advice, feedback, or opportunities. For example, you can follow and share the content of people you admire or respect. Additionally, reach out to people you already know and ask them to introduce you to their connections. Joining groups related to your industry or niche and actively participating is also beneficial. Moreover, attending online events and webinars hosted by organizations or individuals in your field can help you network. Lastly, sending personalized and polite messages to people you want to connect with is a great way to explain why you are interested in them and what value you can provide.

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Dr. Sangeeth Ibrahim ??

Senior Director- Financial Academy- DOF, Govt. of Abu Dhabi. Passionately driving capability development to achieve breakthrough performance!
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I use LinkedIn in particular as a network magnet by constantly iterating my profile that showcases my skills and experiences. I seek out industry peers and seniors and also connect with influencers. Sharing my own expertise through short videos and articles has helped me draw in a good number of followers. I make sure that I maintain a consistent online presence by regularly updating my content and engaging with what others have posted.

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Juan Carlos Franza

Global Transformation Executive | Board Advisor | People HR Organizational & Talent Pioneer | Enduring Sustainability & Lasting Value Architect | Global Growth, Tech, Futurism & Purpose-Driven Leadership Advocate |+11K
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Building a strong network allows you to connect with like-minded individuals, expand your knowledge base, and gain access to opportunities Two key strategies: Actively seek connections: Don't wait for opportunities to come to you. Take the initiative, attending industry events, joining professional organizations, and leveraging social media platforms like LinkedIn. Be proactive in reaching out to people you want to learn from. Nurture relationships: Networking isn't just about making connections; it's about cultivating meaningful relationships. After meeting someone, follow up with a personalized message or offer your expertise. Stay engaged in their professional journeys, and reciprocate their efforts by offering guidance when they need it

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4 Maintain your relationships

Maintaining relationships with your network is essential for building meaningful and mutually beneficial partnerships. To do this, stay in touch with your contacts regularly and provide them with value by sharing resources, information, or opportunities. Ask for value in return by requesting feedback, advice, or introductions. Show appreciation to your contacts by thanking them, congratulating them, or celebrating them. Additionally, be authentic and respectful to your contacts by being honest, transparent, and courteous while respecting their time, privacy, and boundaries. Using social media to network professionally can be an enjoyable experience if you follow these best practices and use your platforms wisely and responsibly. It can help you expand your horizons, learn new skills, and advance your career.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best practices for using social media to network professionally?

1

2

3

4

5

1 Choose the right platforms

2 Optimize your profiles

3 Grow your network

4 Maintain your relationships

5 Here’s what else to consider

Leadership Development

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What are the best practices for using social media to network professionally?

1

2

3

4

5

1 Choose the right platforms

2 Optimize your profiles

3 Grow your network

4 Maintain your relationships

5 Here’s what else to consider

Leadership Development

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