What are the best practices for using adaptive learning to engage learners?

1 Know your audience

Before you design and implement an adaptive learning program, you need to understand who your learners are, what they want to achieve, and how they learn best. You can use surveys, interviews, assessments, and analytics to gather data about your learners' goals, interests, strengths, weaknesses, and learning styles. This will help you create learner personas and profiles that will guide your adaptive learning strategy and content.

2 Define your objectives

Adaptive learning is not just about delivering content, but about helping learners achieve specific and measurable outcomes. You need to define your learning objectives clearly and align them with your brand strategy and vision. What do you want your learners to know, do, and feel after completing your adaptive learning program? How will this benefit your brand and your learners? You can use the SMART framework to set your objectives: Specific, Measurable, Achievable, Relevant, and Time-bound.

3 Choose your platform

There are many adaptive learning platforms and tools available in the market, but not all of them are suitable for your brand strategy and objectives. You need to choose a platform that offers the features and functionalities that you need, such as: adaptive content delivery, personalized feedback, gamification, data tracking, and integration with other systems. You also need to consider the cost, usability, scalability, and security of the platform.

4 Create your content

Adaptive learning content is not just about text, images, and videos, but about interactive and engaging elements that can adapt to each learner's needs and preferences. You need to create content that is relevant, concise, and varied, and that can be delivered in different formats and levels of difficulty. You also need to create content that is consistent with your brand identity and voice, and that reflects your brand values and message.

5 Monitor and evaluate

Adaptive learning is not a one-time event, but a continuous process that requires constant monitoring and evaluation. You need to collect and analyze data from your adaptive learning platform and tools, such as: learner progress, performance, feedback, satisfaction, and behavior. You also need to measure the impact of your adaptive learning program on your brand strategy and objectives, such as: brand awareness, loyalty, reputation, and revenue. You can use quantitative and qualitative methods to evaluate your adaptive learning program and make adjustments as needed.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?