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Last updated on 2024年10月2日

What are the best practices for structuring your proposal's introduction?

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A proposal is a document that aims to persuade a potential client, sponsor, or funder to support your project, research, or idea. The introduction of your proposal is the first and most important part of your argument, as it sets the tone, context, and purpose of your work. Therefore, you need to follow some best practices to structure your introduction effectively and capture the attention and interest of your audience. In this article, we will discuss six steps to write a compelling introduction for your proposal.

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1 Step 1: Identify your topic and scope

The first step is to clearly state what your proposal is about and what it intends to achieve. You should provide a brief overview of the main problem, question, or gap that your project addresses, and how it relates to the existing literature, knowledge, or practice in your field. You should also define the scope and limitations of your proposal, such as the specific objectives, methods, outcomes, or impacts that you plan to deliver.

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Nathaniel Duverge

Technical Director for Love Gospel Assembly
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I believe that something that would be both engaging and challenging for the N.O.W. Ministry is to begin a bi-weekly book study meeting session.

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2 Step 2: Explain your motivation and relevance

The second step is to explain why your proposal is important and worth pursuing. You should demonstrate your motivation and passion for the topic, and how it reflects your personal or professional interests, values, or goals. You should also show the relevance and significance of your proposal for your audience, and how it contributes to solving a real-world problem, advancing a scientific or academic debate, or filling a gap in the literature or practice.

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Jeffery Keilholtz

SVP of Marketing at Broadway Licensing Global | Innovative Emmy?-Nominated Creator | A.I. Solutions Executive and Strategic Leader | Entertainment Industry Trailblazer | TEDx Alumni
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One technique that I have found successful, after specifying the problem, is to immediately identify the solution. Do so with a maximum of three, clear and concise bullet points. These bullets must set up the opportunity framework for how you position yourself (your motivation and relevance) as the absolute, ideal choice to tackle the issue. Problem, Solution, Opportunity is a logical storytelling structure that helps audiences to logically follow your pitch and to emotionally connect with your message.

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3 Step 3: Establish your credibility and authority

The third step is to establish your credibility and authority as the author of the proposal. You should highlight your qualifications, expertise, and experience in the topic, and how they inform your approach and perspective. You should also mention any previous or ongoing projects, publications, or collaborations that demonstrate your competence and reputation in the field. You should also acknowledge any potential biases, conflicts of interest, or ethical issues that may affect your proposal.

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Thulani Ngubeni

Available for Sales and Marketing opportunity
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what can you say about the introduction that provides; -the background to the project, -the environment, -and the industry your organization operates in.

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4 Step 4: Provide an overview of your methodology and design

The fourth step is to provide an overview of your methodology and design for your project. You should explain the main methods, tools, or techniques that you will use to collect, analyze, or present your data or evidence. You should also describe the main features, stages, or components of your project, such as the research questions, hypotheses, variables, samples, procedures, or outcomes. You should also justify your choices and explain how they align with your objectives and research questions.

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5 Step 5: State your expected results and implications

The fifth step is to state your expected results and implications of your project. You should summarize the main findings, conclusions, or recommendations that you anticipate from your data or evidence. You should also discuss the implications and applications of your results for your field, discipline, or practice, and how they address the problem, question, or gap that you identified in the first step. You should also mention any limitations, challenges, or risks that may affect your results or implications.

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6 Step 6: Provide a roadmap for the rest of the proposal

The sixth and final step is to provide a roadmap for the rest of the proposal. You should outline the main sections, chapters, or parts of your proposal, and how they are organized and connected. You should also indicate the main arguments, evidence, or points that you will present in each section, and how they support your overall thesis or claim. You should also provide a clear and concise summary of your main message and purpose of your proposal.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best practices for structuring your proposal's introduction?

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1 Step 1: Identify your topic and scope

2 Step 2: Explain your motivation and relevance

3 Step 3: Establish your credibility and authority

4 Step 4: Provide an overview of your methodology and design

5 Step 5: State your expected results and implications

6 Step 6: Provide a roadmap for the rest of the proposal

7 Here’s what else to consider

Academic Writing

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