What are the best practices and strategies for creating and curating engaging and relevant knowledge content?

??Know your audience through surveys, interviews, and analytics. ??Tailor content to match audience goals, challenges, and interests. ??Create clear, concise, and actionable content. ??Use a mix of formats: articles, videos, infographics, and podcasts. ??Maintain a consistent posting schedule to keep the audience engaged. ???Leverage tools for content curation and management. ??Encourage feedback and adapt content based on audience input. ??Measure content performance and refine strategies continuously.

Driving your audience to 3 parts. First C-levels, They have to know about results and revenues from KM. Use case studies in the same industry. The second section is KM facilitators, who teach the KM framework specially. They have to know about the best practice of tools implementing. Use case studies for this group, too. The third part is knowledge workers. They should know about the personal benefits. Use motivation plan and inform them about growth road that can be happened with KM help.

Conducting surveys, interviews, and analyzing feedback helps discern audience preferences. For instance, a fitness app might use surveys to discover users' health goals. Analytics then unveil popular features. Persona creation consolidates these insights, revealing user challenges and learning styles. Armed with this data, content can be tailored—offering workout guides for weight loss if that's a prevalent goal. This audience-centric approach ensures content resonates with users, enhancing engagement and satisfaction.

Knowledge is power but is it the specific power that people desire to possess? There has to be an aha moment, with a high level of intrigue in order to motivate folks toward your "book of knowledge". Ask the questions: What is important to them? Can this content help them? How does this knowledge build value for them? Keep asking these questions as their needs will change and evolve, as will your knowledge content. #keepitmoving

Use analytics to understand their interests and needs. For instance, if project management tips are popular, focus on guides and success stories in that area. Personalize with real-world examples. Mix formats like videos, infographics, and interactive content. Encourage contributions from team members for diverse perspectives. Regularly update content and create a sharing culture to keep it relevant and engaging.

When aligning your purpose with organizational or community objectives, it is imperative to ensure that you can show the value knowledge content can bring to the goals of your organization. Great knowledge content can save time, earn money, reduce needed-effort, and raise engagement across the board. Sharing those value-adds helps others understand the importance of the investment.

Let's say that you're creating content for a football club's fan page. In this case, your purpose might be to boost team spirit. Start a weekly “Fan MVP” feature where fans share their match-day rituals. Track success by how many fans participate and the buzz it creates on game day—cheers and chants included!

Understanding your purpose is like finding your North Star—it gives direction to your journey. Take a social media agency; their purpose may be to empower small businesses through impactful online strategies. Clarify your mission and values to guide decisions. Regularly assess alignment with goals and adapt as needed. This clarity not only drives motivation but also attracts clients and collaborators who resonate with your mission, fostering meaningful growth and impact.

It's about asking yourself, "Why am I creating this content?" Are you aiming to educate, entertain, or persuade? For example, if you’re a fitness influencer, your purpose might be to motivate others to lead a healthier lifestyle. By defining your purpose upfront, you can tailor your content to achieve that goal. It’s like building a roadmap—knowing where you’re headed ensures every piece of content serves a meaningful purpose. How do you envision defining your purpose for your content?

Clearly articulate the purpose of your knowledge content. Whether it's to inform, educate, or solve a specific problem, a well-defined purpose ensures that your content aligns with the overall goals and objectives, making it more valuable to your audience.

Think of your content as a playlist. Blend catchy podcasts with rich, insightful e-books, like adding your favourite tracks with a surprise hit. It’s all about keeping it fresh and engaging, ensuring everyone finds their perfect tune!

Using different content types is like having different tools in a toolbox—it makes your message more interesting and accessible. Think of a small business; they use social media posts, emails, and flyers to connect with customers. Look at what works best for your audience and try new things like videos or podcasts. This variety keeps people engaged and interested, helping your message reach more people and make a bigger impact.

In research on knowledge creation and transfer the topic of incentivation plays a crucial role. Even in digital environments the participation sometimes is really low. Gamification can help to overcome knowledge transfer barriers, e.g. if people show protective behaviour or are hesitant to put effort into sharing formats. Knowledge management tools more and more involve gamification elements, such as providing rewards (e.g. coins, points, ranking levels) to the users. This approach showed some decent effect in comparison to the top-down approach and forced by the top-management knowledge creation and sharing practices.

5 years ago, I wanted to write a funny blog on avoiding procrastination. I shared a story about my cat sitting on my keyboard, making me miss a deadline. The tone was light and relatable—no one wants to be caught napping! I used bullet points to summarise my key tips, so they’re easy to digest, even if my audience is a bit distracted! The blog was really appreciated :)

Quality and consistency are key to having an engaging content. The system's end-users (or Agents) would be engaged mostly by seeing how an efficient knowledge article will help them do their work much faster and with better solutions and answers to the most burning clients' questions. The content shouldn't be extra pretty or fancy, it needs to be accurate to what they need.

Not all knowledge is equal. Avoid the KM "dumping syndrome". We are all guilty parties to this one - the tendency to just want to have your organization's knowledge banks or repositories filled with content without quality control. The best way to avoid this is to assign gatekeepers to this process to ensure it is governed by avoidance of "garbage in, garbage out". This will continue to be critical in the new era of AI resources which ultimately are only as good as the data trained for its results. Remember it only takes one charlatan "wizard" behind the great OZ to ensure flawed content. Reliable and valid stewardship of data and knowledge is the key to success here. Ensure a methodology of peer review is always in place for know-how.

Applying quality standards throughout the content creation and curation process is essential for maintaining consistency, reliability, and trust, ultimately enhancing the overall effectiveness of the knowledge management system.

predefining standards and guidelines is equally essential. Rather than investing extensive time in content rewriting, having clear guidelines allows for efficient assurance that created content aligns with established standards. Additionally, these guidelines provide a shared foundation for your team, fostering collaborative and cohesive efforts in content creation.

Plan to review knowledge such as process documentation regularly, annually or semi-annually. Just plan to review only some processes at a time. Have process owners assigned throughout your team so one person is not responsible for all or they may be overwhelmed. If you don't have a librarian or someone with organizational skills, consider someone with knowledge management skills in each department, but maintain all of the processes in a central location that anyone in the organization can read, research, and learn from to help with their tasks or professional development.

In addition, I strongly believe that you must understand your audience and their needs. Creating relevant, engaging content that solves a problem, fill a need, and/or provides additional insights is what we should focus on.

Knowledge has a shelf life. Like spoiled milk, it should not exceed its expiration date without caveat or "best before". Curation on this basis can be a challenge with even the best of intentions as subject matter experts simply lack the time to keep things current. They are too busy using their know-how in support of their chosen field. This is precisely why finding useful know-how resources and professional grade Artificial Intelligence solutions can make a significant difference. They should be considered as a supplemental "first line of support" to ensure the currency of knowledge content in any organization. They are worthy of investment and implementation to avoid the "sour milk" syndrome that taints all expired knowledge.

Governance is the key to a successful knowledge platform. A process should include periodic reviews of content, inclusion of user feedback, analysis of metrics - both engagement and impact on the business and addition of new knowledge. As part of the process, assign roles and establish timelines to address these governance components and thereby ensure the sustainability of the tool.

Treat your content like a pet cat—feed it regularly with fresh updates, groom it by removing old bits, and keep it playful and engaging. Your readers will purr with delight!

I would give you an example: create a monthly newsletter with a fun twist—include a short quiz tailored to each reader’s industry. Offer badge for top scorers. It’s a brilliant way to keep them eagerly awaiting your next mail, turning content consumption into a light-hearted challenge!

Leverage enterprise social platforms to share snippets, engaging visuals, and key takeaways. Collaborate industry experts for cross-promotion, broadening your reach. Utilize email newsletters to regularly update your audience on new content. Participate in relevant online communities, forums, and discussions to share insights organically. Invest in paid advertising to target specific demographics. Encourage your audience to share content by incorporating easily shareable elements. By actively promoting your knowledge content through diverse channels, you enhance its visibility, accessibility, and overall impact within your professional community.

Actively share and promote your knowledge content through various channels. Utilize internal communication platforms, newsletters, and collaboration tools to ensure visibility. Encourage team members to share valuable insights, fostering a culture of collaboration and knowledge dissemination.

Consider fostering a collaborative environment that encourages feedback and contributions from team members. Implement a user-friendly platform or system for content access and retrieval. Regularly update and refresh content to keep it current and reflective of evolving knowledge. Additionally, analyze usage metrics to understand what content resonates most with your audience and tailor future content creation accordingly.

Creating and curating engaging and relevant knowledge content involves understanding your audience's interests and preferences, selecting high-quality and reliable sources, and diversifying content types such as articles, videos, and infographics. Organize content effectively with headings and bullet points, and use multimedia elements to enhance engagement. Ethical curation is crucial, so always credit original creators. Utilize content curation tools to streamline the process and stay updated with industry trends to keep content relevant. By following these best practices, you can ensure your knowledge content is valuable and engaging for your audience.

The set of practices presented here can be found in knowledge auditing strategies. Although the name is not very common, it refers to a set of processes for mapping, inventorying, and analyzing the knowledge and knowledge needs of a given context. This contributes to systematically carrying out relevant curation, based on the identification of the repository's objectives, the target audience and their needs, the sources, and the means of accessing the knowledge.

Creating and curating engaging and relevant knowledge content involves several best practices and strategies. Start by understanding your audience’s needs and interests, ensuring content is tailored to their specific requirements. Use a variety of formats such as articles, videos, infographics, and podcasts to cater to different learning preferences. Ensure the content is accurate, up-to-date, and sourced from credible references. Encourage collaboration and contributions from subject matter experts to enrich the content. Regularly review and update the knowledge base to maintain its relevance and usefulness. Finally, make content easily accessible through user-friendly platforms and promote it effectively to maximize reach and engagement.

Use relevant hashtags, Monitor content performance, create stories out of your content, encourage quizzes and discussion. This can go a along way to a program on curating and creating an engaging content.