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What are the best practices for pitching your social media guest post idea to a host blog?

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Guest posting is a popular and effective way to boost your social media presence, reach new audiences, and build relationships with other bloggers. But how do you pitch your social media guest post idea to a host blog that gets their attention and interest? In this article, we'll share some best practices for crafting a compelling and professional pitch that increases your chances of getting accepted.

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Dorien Morin

Social Media Strategist | Content Creator | Organic Specialist | Content Marketer | International Keynote Speaker |…

1 Know your target blog

Before you pitch your social media guest post idea, you need to do some research on the host blog. Find out what topics they cover, what tone and style they use, and what their audience is like. You also need to check their guest post guidelines, if they have any, and follow them carefully. This will help you tailor your pitch to their needs and expectations, and show that you respect their rules and standards.

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Dorien Morin

Social Media Strategist | Content Creator | Organic Specialist | Content Marketer | International Keynote Speaker | Certified Agile Marketer |?? #StrategyTalks
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Try to stay within your industry and offer to write within your scope of expertise, of course. This will help you look and sound better than if you are writing about something you don't know that much about. Most likely you are on the lookout for a backlink from that article, which makes it even more important to stay within your industry!

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2 Craft a catchy subject line

The subject line of your email is the first thing that the host blog will see, and it can make or break your pitch. You want to capture their attention and curiosity, and make them want to open your email and read more. A good subject line should be clear, concise, and relevant to the host blog's niche and audience. It should also include your main benefit or value proposition, and a hint of what your social media guest post idea is about.

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Dorien Morin

Social Media Strategist | Content Creator | Organic Specialist | Content Marketer | International Keynote Speaker | Certified Agile Marketer |?? #StrategyTalks
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To craft something great, I use the tool Headline Studio by Coschedule. It is magic. It will help you craft (and I do not use that word lightly) amazing headlines that pop. If your headline isn't strong to start, this tool will suggest emotional works or power words to add to your heradline. I use this tool for any task that needs a headline (blogging, but also presentations and videos!)

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3 Introduce yourself and your blog

The next step is to introduce yourself and your blog to the host blog. You want to establish your credibility and authority, and show that you have something valuable to offer. You can briefly mention your name, your blog's name and niche, and your social media credentials and achievements. You can also include a link to your blog and your social media profiles, but don't spam them with too many links. Keep it short and relevant, and focus on how you can help the host blog and their audience.

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Dorien Morin

Social Media Strategist | Content Creator | Organic Specialist | Content Marketer | International Keynote Speaker | Certified Agile Marketer |?? #StrategyTalks
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Warm outreach is always better. Check on LinkedIn to see if you have 2nd or 3rd connections who can introduce you to the editor and maybe connect with LinkedIn messenger vs email. I have found that to be a better outreach tactic than a cold email.

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4 Pitch your social media guest post idea

Now it's time to pitch your social media guest post idea to the host blog. You want to explain what your idea is, why it's relevant and useful for their audience, and how it aligns with their goals and vision. You can also include some bullet points or subheadings to outline the main points or sections of your guest post, and show that you have a clear and structured plan. You can also mention how you will promote your guest post on your social media channels, and how it will benefit both parties.

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5 Close with a call to action

The last step is to close your pitch with a call to action. You want to invite the host blog to reply to your email, and express your interest and enthusiasm for working with them. You can also ask them for their feedback, suggestions, or questions, and show that you are open and flexible to their input. You can also thank them for their time and consideration, and sign off with your name and contact details.

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