What are the best practices for optimizing a press release for Google Videos?

1 Choose a relevant and catchy title

The title of your press release is the first thing that potential viewers will see, so it needs to capture their attention and interest. It also needs to include relevant keywords that match the search intent of your target audience. A good title should be concise, clear, and informative, and avoid clickbait or misleading claims. You can use tools like Google Trends, Google Keyword Planner, or Answer the Public to find out what keywords and topics are popular and relevant to your press release.

2 Write a compelling and concise summary

The summary of your press release is the second thing that viewers will see, and it should provide a brief overview of the main points and benefits of your press release. It should also include a call to action that encourages viewers to watch the video or visit your website for more information. A good summary should be no longer than 150 words, and use clear and simple language. You can use tools like Hemingway App, Grammarly, or CoSchedule Headline Analyzer to improve your writing and readability.

3 Create a high-quality and engaging video

The video of your press release is the most important element, as it will deliver your message and showcase your brand. You need to create a video that is high-quality, engaging, and relevant to your press release topic. You should use a professional camera, microphone, and lighting, and edit your video with software like Adobe Premiere Pro, Final Cut Pro, or iMovie. You should also follow the best practices for video content, such as using a captivating intro, telling a story, adding subtitles, using graphics and animations, and ending with a clear call to action.

4 Optimize your video metadata

The metadata of your video is the information that Google Videos uses to understand and rank your video. You need to optimize your metadata to make it easy for Google Videos to index and display your video. You should use the same keywords and phrases that you used in your title and summary, and include them in your video file name, title, description, tags, and captions. You should also add a custom thumbnail that represents your video and attracts viewers. You can use tools like TubeBuddy, VidIQ, or YouTube Studio to optimize your video metadata.

5 Distribute your press release widely

The distribution of your press release is the final step to optimize it for Google Videos. You need to distribute your press release to as many relevant and reputable channels as possible, such as online news outlets, blogs, social media platforms, email lists, and influencers. You should also embed your video on your website and link it to your press release. You should monitor and measure the performance of your press release, such as views, clicks, shares, comments, and conversions, and use tools like Google Analytics, Google Search Console, or YouTube Analytics to track and analyze your results.

6 Update and repurpose your press release

The optimization of your press release for Google Videos does not end after you distribute it. You should update and repurpose your press release to keep it fresh and relevant, and reach new audiences. You should update your press release with new information, feedback, or results, and share it again with your existing and potential viewers. You should also repurpose your press release into different formats, such as blog posts, podcasts, infographics, or ebooks, and distribute them to different platforms and channels.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?