登录查看更多内容

What are the best practices for naming digital image files?

由人工智能和领英社区提供技术支持

Naming digital image files is an important part of digital strategy, as it affects how your images are stored, organized, accessed, and indexed by search engines. Poorly named image files can create confusion, clutter, and missed opportunities for SEO and user experience. In this article, we will share some best practices for naming digital image files that will help you optimize your digital assets and avoid common pitfalls.

此文章中的业界达人

由社区从 5 条内容中精选。了解更多

1 Use descriptive keywords

One of the main goals of naming digital image files is to make them easy to identify and understand by both humans and machines. Using descriptive keywords that reflect the content, context, and purpose of the image can help you achieve this goal. Descriptive keywords can also boost your SEO, as they can match the search queries of your target audience and help your images rank higher in image search results. Avoid using generic or ambiguous terms, such as IMG_001 or photo, that do not convey any meaningful information about the image.

添加您的观点

Lorena Victoria

ABM ?? ABX Architect + Data ?? | Digital Marketer & Demand Gen Strategist | B2B | Global SaaS & Tech Experience | ?????? Mama
(已编辑)
举报内容
Over the years, managing various sites and working with diverse content, I've observed a consistent oversight, regardless of company size: image titles. On these sites and social channels, many images bare generic names, IMG_1234.jpg. Simple steps to optimize and see results: - Update image titles to better represent your content. - Incorporate relevant descriptions for both search engines and accessibility. - Compress images to improve page load speeds without compromising quality. - Ensure search engines can seamlessly index the optimized images. The result? A boost in organic traffic and site engagement. Minor SEO elements, such as image titles, have a significant impact. Among SEO tools, SEMRush is easy to navigate and effective.

已翻译

赞

2 Use hyphens to separate words

Another best practice for naming digital image files is to use hyphens to separate words, rather than spaces, underscores, or other symbols. Hyphens are preferred because they are more readable, more consistent, and more compatible with different platforms and systems. Spaces can cause errors or confusion, as some systems may interpret them as breaks or gaps in the file name. Underscores can be mistaken for spaces, especially in underlined links or text. Other symbols, such as commas, apostrophes, or parentheses, can also interfere with the functionality or readability of the file name.

添加您的观点

Pamala Baldwin

C-Suite, 5* hospitality, Longevity & Wellness EXECUTIVE SEARCH, FUTURIST & Founder of YinYang Reserves & Residences, Int'l
举报内容
The most common err I see is that most do not know to leave two spaces after a full stop (period) and one space after a comma.

已翻译

赞

3 Use lowercase letters

Using lowercase letters for naming digital image files is another best practice that can enhance the clarity and simplicity of your file names. Lowercase letters are easier to type, read, and remember, and they can prevent errors or inconsistencies that may arise from case-sensitive systems or browsers. For example, some systems may treat image.jpg and Image.jpg as different files, even though they have the same name. Using lowercase letters can also help you avoid confusion with acronyms or abbreviations that may have different meanings in uppercase or lowercase.

添加您的观点

Pamala Baldwin

C-Suite, 5* hospitality, Longevity & Wellness EXECUTIVE SEARCH, FUTURIST & Founder of YinYang Reserves & Residences, Int'l
举报内容
I agree with Lorena, Use lower case. This is a real time-saver for naming digital pics. This works: I'll give an example: baldwin_pamala_anu-usa23 or subject_location_date Simple.

已翻译

赞
Lorena Victoria

ABM ?? ABX Architect + Data ?? | Digital Marketer & Demand Gen Strategist | B2B | Global SaaS & Tech Experience | ?????? Mama
举报内容
Let's be real: STOP the capitalization in digital image file names! Lowercase is clear, simple, and efficient. Seeing 'Image.jpg' instead of 'image.jpg' is like spotting someone wearing socks with sandals—sure, you can, but should you? Systems and browsers prefer it straightforward. Stick to lowercase and ditch the fashion faux pas!

已翻译

赞

4 Use a logical structure

A logical structure for naming digital image files is one that follows a clear and consistent pattern that reflects the hierarchy, category, or function of the image. A logical structure can help you organize your image files in a meaningful way, making them easier to find, sort, and manage. A logical structure can also help you avoid duplication or overwrite of image files that may have similar names or content. A common way to create a logical structure is to use prefixes or suffixes that indicate the source, type, size, or version of the image. For example, you can use blog-header-summer-2021.jpg to name an image file that is used as a header for your blog during the summer of 2021.

添加您的观点

Pamala Baldwin

C-Suite, 5* hospitality, Longevity & Wellness EXECUTIVE SEARCH, FUTURIST & Founder of YinYang Reserves & Residences, Int'l
举报内容
dog_big_jumping_miamibeach23 is a good example, never fails. Subject Description Location Year (can add month if needed) Or initials of photographer

已翻译

赞

5 Use a standard format

A standard format for naming digital image files is one that follows the conventions and best practices of the industry, the platform, or the system that you are using or targeting. A standard format can help you ensure the compatibility, functionality, and quality of your image files across different devices, browsers, and applications. A standard format can also help you comply with the rules and regulations of the platforms or systems that you are using or targeting, such as social media, e-commerce, or web hosting. A standard format usually includes the file extension, which indicates the type and format of the image, such as .jpg, .png, or .gif. For example, you can use product-blue-shirt.jpg to name an image file that shows a blue shirt in JPEG format.

添加您的观点

6 Use a unique identifier

A unique identifier for naming digital image files is one that distinguishes your image file from other image files that may have similar names or content. A unique identifier can help you avoid confusion, duplication, or overwrite of image files that may occur due to human error, system error, or malicious intent. A unique identifier can also help you track and measure the performance, usage, or impact of your image files, such as the number of views, clicks, or conversions. A unique identifier can be a number, a letter, a symbol, or a combination of these elements, that is added to the end or the beginning of the file name. For example, you can use product-blue-shirt-123.jpg to name an image file that shows a blue shirt with the number 123 as a unique identifier.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Digital Strategy

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are the best practices for naming digital image files?

1

2

3

4

5

6

7

1 Use descriptive keywords

2 Use hyphens to separate words

3 Use lowercase letters

4 Use a logical structure

5 Use a standard format

6 Use a unique identifier

7 Here’s what else to consider

Digital Strategy

给文章评分

感谢您的反馈

更多Digital Strategy相关文章

更多相关阅读内容

What are the best practices for naming digital image files?

1

2

3

4

5

6

7

1 Use descriptive keywords

2 Use hyphens to separate words

3 Use lowercase letters

4 Use a logical structure

5 Use a standard format

6 Use a unique identifier

7 Here’s what else to consider

Digital Strategy

给文章评分

感谢您的反馈

查看其他技能