What are the best practices for handling non-response in your research sample?
Non-response is a common challenge in market research, especially when conducting surveys or interviews. It occurs when some potential or selected respondents do not participate or complete the research, resulting in missing or incomplete data. Non-response can affect the quality, validity, and representativeness of your research findings, as well as your response rate and margin of error. Therefore, it is important to apply some best practices for handling non-response in your research sample, such as: