登录查看更多内容

What are the best practices for formatting bullet points on web pages and emails?

由人工智能和领英社区提供技术支持

Bullet points are a common and effective way to present information on web pages and emails. They can help you organize your content, highlight key points, and make your message more readable and engaging. But how do you format bullet points for optimal readability and impact? In this article, we will share some best practices for formatting bullet points on web pages and emails, based on copywriting principles and web design standards.

此文章中的业界达人

由社区从 2 条内容中精选。了解更多

Sandy Walker

Editor and Copywriter Specializing in Real Estate, STR and Marketing Content

1 Use parallel structure

When formatting bullet points, one of the most important rules is to use parallel structure. This means that each point should begin with the same part of speech, like a noun, verb, or adjective. This helps readers follow your logic, compare your points, and quickly scan your content. For instance, if you are listing the advantages of a product, use nouns or adjectives, not verbs or phrases. Here is an example of parallel structure: High-quality materials, Elegant design, and Affordable price.

添加您的观点

Sandy Walker

Editor and Copywriter Specializing in Real Estate, STR and Marketing Content
举报内容
Parallel structure is critical because it: -Makes content more readable. -Increases understanding. -Matches what our pattern-oriented brains expect to see.

已翻译

赞

2 Keep it concise

When formatting bullet points, it is important to keep them concise and clear. Aim for no more than one or two lines per bullet point, and use punctuation and capitalization consistently. Long sentences, complex words, and unnecessary details should be avoided. To ensure your bullet points are easy to read and understand, write short and simple sentences, use active voice and action verbs, and avoid jargon and technical terms. An example of concise bullet points would be: write short and simple sentences, use active voice and action verbs, and avoid jargon and technical terms.

添加您的观点

3 Use visual cues

A third rule for formatting bullet points is to use visual cues to enhance your content and guide your readers. Visual cues, such as icons, colors, fonts, or numbers, can help you emphasize important points, create contrast, or show hierarchy or sequence. For instance, you can use icons to illustrate your points, colors to highlight your call to action, fonts to differentiate headings and subheadings, or numbers to indicate steps or order. As an example, you could use the following visual cues when writing a paper: 1) choose a topic that interests you and your audience; 2) research your topic and gather relevant information; 3) outline your main points and supporting details; 4) write your first draft and revise it; and 5) proofread and edit your final draft.

添加您的观点

4 Align with your brand and purpose

A fourth rule for formatting bullet points is to align them with your brand and purpose. Your bullet points should reflect your tone, voice, and style, as well as your goal and message. They should also match the overall design and layout of your web page or email. For instance, if you are writing a sales copy, you should use bullet points that are persuasive, emotional, and benefit-oriented. On the other hand, if you are writing an informative copy, you should use bullet points that are factual, logical, and feature-oriented. As an example, here are some bullet points that are aligned with a particular purpose: save time and money with our online course, learn from the experts in the field, get access to exclusive resources and support, and earn a certificate and boost your career.

添加您的观点

5 Test and optimize

A fifth rule for formatting bullet points is to test and optimize them. You should always assess your bullet points for readability, clarity, and impact, and make any necessary changes. To measure and improve your bullet points, you can use readability tests, grammar checkers, or analytics. Additionally, you can ask for feedback from your target audience, colleagues, or friends. As an example, you could change “Learn how to write better web copy” to “Write web copy that converts” and “We offer a 30-day money-back guarantee” to “Try it risk-free for 30 days.”

添加您的观点

Craig Bechtel

Writer Analyst
举报内容
My point was always lost on Bullets McKeever. That stinky varmint was once the fastest draw in the whole Wide West, but he'd fallen into a bottle of rotgut and never climbed out. Yep, it seemed no matter the format, Bullets was never one to put up with my yapping, nor anyone else's, for that matter.

已翻译

赞

Copywriting

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are the best practices for formatting bullet points on web pages and emails?

1

2

3

4

5

1 Use parallel structure

2 Keep it concise

3 Use visual cues

4 Align with your brand and purpose

5 Test and optimize

Copywriting

给文章评分

感谢您的反馈

更多Copywriting相关文章

更多相关阅读内容

What are the best practices for formatting bullet points on web pages and emails?

1

2

3

4

5

1 Use parallel structure

2 Keep it concise

3 Use visual cues

4 Align with your brand and purpose

5 Test and optimize

Copywriting

给文章评分

感谢您的反馈

查看其他技能