Live streaming concerts have become a popular and profitable way for musicians to connect with their fans during the pandemic. But how can you make sure your online shows are engaging, interactive, and memorable? Here are some best practices for creating a successful live streaming experience for your audience.
When selecting a live streaming platform, such as YouTube, Facebook, Twitch, or Instagram, there are several factors to consider. These include the quality and reliability of the video and audio, the ease of use and accessibility for you and your fans, the monetization options and fees, the level of interaction and feedback you can get from your viewers, and the potential reach and exposure you can gain from the platform. You should also take into account your goals, budget, audience size, and technical skills when making your decision.
The platform should align with where your biggest fanbase is engaged, whether that's YouTube, TikTok, Instagram or elsewhere. Consider both the size of your audience on each platform but also what content style resonates most with them; whether an intimate very DIY style or a high production YouTube stream.
Once you have chosen a platform, you need to plan and promote your live streaming concert. You should decide on a date, time, duration, and theme for your event. You should also create a setlist, rehearse, and test your equipment and internet connection. You should also have a backup plan in case of technical issues or interruptions.
To attract and retain your fans, you should promote your event well in advance. You can use your social media channels, email list, website, and other platforms to spread the word. You should also create a landing page or an event page where your fans can register, get more information, and access the live stream. You should also offer incentives, such as early bird discounts, exclusive content, or merchandise, to encourage your fans to sign up and show up.
One of the main advantages of live streaming is that you can interact with your fans in real time. You can use various tools and features, such as chat, polls, Q&A, emojis, stickers, donations, and more, to engage with your viewers. You should also acknowledge and respond to their comments, questions, requests, and feedback. You can also ask them to participate in your show, such as by singing along, clapping, dancing, or voting for the next song.
Interaction is not only fun and rewarding for your fans, but also for you. It can help you create a sense of community, loyalty, and connection with your audience. It can also help you gain insights, feedback, and testimonials that you can use to improve your music and marketing.
The best way is to reply to some of the messages. If you can add some rewards it will attract your audience and how. You will surely garner more eyeballs.
Of course, the most important aspect of your live streaming concert is your performance. You should deliver a high-quality, professional, and authentic performance that showcases your talent, personality, and passion. Ensure that your video and audio are clear, crisp, and synced. Additionally, use good lighting, camera angles, and backgrounds to enhance your visual appeal. To create a unique and memorable experience for your fans, try adding some elements of surprise, variety, and creativity to your show. For instance, you could play some new or unreleased songs, invite guest artists or collaborators, share stories or anecdotes behind your songs, use special effects or props, or incorporate live feedback or requests from your fans.
After your live streaming concert, you should thank your fans for attending, ask them for feedback, and offer them some value. You can send them a replay link or a recording of the show, give them access to bonus content or exclusive offers, ask them to join your email list or social media channels, encourage them to leave a review or a testimonial, and invite them to your next live streaming or live event. Following up and following through with your fans can help you build a long-term relationship with them, increase fan retention and loyalty, and generate more revenue and referrals.
Include clear calls to action during the livestream, whether that's directing fans to sign up for your mailing list, follow you on streaming services, or links to merch. Put links in the video description, use YT cards, or call them out during the livestream. Many may have missed the livestream, so follow up the next day via your mailing list. Send highlights, behind-the-scenes footage, merch links, or other exclusive content to continue momentum.