What are the best practices for defining and scoping user research goals and objectives?

Metas e objetivos s?o fundamentais, primeiro porque direcionam o escopo e segundo delimitam o que será feito, t?o importante quanto saber o que deve ser feito é saber o que n?o entrará no escopo. Essa delimita??o que permite tra?ar o melhor planejamento para atendimento ao objetivo escolhido.

D'après mon expérience, cela demande d'avoir une vision globale du projet concerné (où doit-on arriver au bout de l'expérience ?) et une vision individualisée (qui va réagir de quelle fa?on à l'expérience que je propose ? Comment générer une majorité d'expériences qui arrivent où on doit arriver?).

In a freelance project, I define user research goals by first understanding the client’s needs and aligning them with user pain points. For instance, in an app redesign, the goal might be to identify navigation issues. I scope objectives by keeping them specific and actionable, such as improving onboarding time. I ensure feasibility by choosing methods like quick interviews or usability tests. Clear documentation and client alignment help keep research focused and impactful within tight timelines.

Una de las mejores prácticas para definir y delimitar las metas de una investigación de usuarios es comenzar con preguntas claras y específicas que aborden los objetivos del producto o negocio. Además, involucrar a las partes interesadas desde el inicio asegura que las metas sean relevantes y alineadas con las necesidades. Por último, dividir las metas en objetivos medibles, facilita evaluar el éxito y aplicar los hallazgos de manera efectiva.

- Provide clear direction and focus for the research team and stakeholders. - Align efforts toward high-level outcomes, such as identifying pain points or validating assumptions. - Ensure research is purposeful by defining specific, measurable questions to address. - Help evaluate success by connecting findings to predefined user and business priorities. - Streamline resources by preventing unnecessary or irrelevant research activities.

- Use the SMART Framework: Ensure goals are Specific, Measurable, Achievable, Relevant, and Time-bound for clarity and feasibility. - Understand the Problem Space: Clearly grasp the project scope and the issues you aim to address. - Identify Expected Outcomes: Outline desired results, such as validating assumptions or generating innovative ideas. - Utilize Structured Tools: Employ problem statements, research questions, and hypotheses to refine and clarify objectives. - Align with Stakeholders: Ensure goals and objectives match both user needs and business priorities for cohesive project direction.

Obviamente temos que ter uma meta e objetivo SMART, mas uma avalia??o anterior se esse objetivo ou meta realmente atende ao propósito é fundamental. Logo, antes de desenhar como SMART, temos que ver se atende ao propósito e agrega valor, provavelmente as conclus?es ser?o feitas em paralelo.

- Assess Complexity: Determine the depth and breadth of research needed based on the problem’s complexity and existing data. - Evaluate Constraints: Consider project resources, timelines, and limitations when scoping goals. - Balance Certainty and Risk: Align research efforts with the level of uncertainty and acceptable risk in decision-making. - Use the RITE Method: Apply Rapid Iterative Testing and Evaluation for quick, frequent research rounds and iterative improvements based on user feedback. - Prioritize: Focus on high-impact objectives to optimize resources and outcomes.

- Align Stakeholders: Ensure all team members and stakeholders understand the project's direction and focus. - Use Visual Tools: Leverage the Lean UX Canvas to summarize key aspects like problems, assumptions, hypotheses, users, metrics, and outcomes. - Document Clearly: Create detailed research plans or concise reports for clarity and alignment. - Present Effectively: Share goals and objectives through engaging presentations tailored to your audience. - Encourage Feedback: Foster collaboration by inviting input to refine and align goals further.

- Measure Impact: Assess the value and outcomes of your research against its intended goals. - Use OKR Framework: Align Objectives and Key Results with organizational strategies, tracking progress and achievements. - Gather Data: Utilize surveys, interviews, or analytics to collect feedback and insights. - Reflect and Learn: Analyze successes and gaps to refine future goals and processes. - Report Outcomes: Share findings with stakeholders to demonstrate value and inform decisions.

- Adapt Based on Insights: Refine goals using research findings and project dynamics. - Use PDCA Cycle: - Plan: Define objectives and strategy. - Do: Execute the research. - Check: Analyze results and outcomes. - Act: Adjust goals to address gaps and leverage opportunities. - Conduct Reviews: Use retrospectives, peer reviews, or audits to identify areas for improvement. - Stay Agile: Continuously align objectives with evolving user needs and project conditions.

Goals and objectives are essential because they provide direction, focus, and alignment for the research team and stakeholders. Goals define the high-level outcomes, such as uncovering user pain points or validating assumptions, while objectives break these into specific, measurable questions, like understanding user behaviors or frustrations. Together, they ensure the research is purposeful, actionable, and aligned with project priorities.