What are the best practices for customizing email marketing campaigns?

I agree. This will help you to customize your emails according For example if you're sending an email to busy executives, use concise language and avoid using jargon. On the other hand, when targeting a younger audience, you can use a conversational tone and emojis to catch their attention. Build a relationship with your prospects and customers remember the old adage people buy from people they like and trust. Do not make every email a sales email provide value to your lists as an example if you run a plumbing business keep people updated on things like a guide on how to prepare for winter, Summer maintenance etc

Knowing your audience is the first step to building a lasting business relationship. You have to know who you are talking to in order to grab attention. Without having their attention anything you say is well irrelevant because they won’t even be interested. You have to be able to stand out from the crowded inboxes that every professional has on a daily basis. Using a catchy subject line based on who the email is geared towards is a big way to grab their attention. Getting the email opened is half the battle when it comes to email marketing.

Over the years I have noticed that every time I receive a long email, the first feeling I have is "I have no time to read all of this". I have adapted my email campaigns and even email communications with staff, customers etc as "short and sweet". A direct to the point approach works well for me and also keep me interested and motivate to continue to read any emails I receive and also saves me time when writing the email. I work in a very fast paced industry, any second counts when reading a vast amount of emails per day. Also

In the sales or promotion tactics, please be clear upfront (Whether its in the subject line or top of the email, not at the fine print in the bottom or after they click off the email. Don't let the customer find out after the "hook" that they can get 10 dollars off after spending $100. It feels like a bait and switch. It affects the credibility and trust of the company through the customers experience.

I have found that when an email comes across with my name on it I’m way more likely to open it then when I can tell its something generic to multiple people. Using a name is a huge way to gain attention and make the email feel personal.