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What are best practices for creating a website that reflects your organization's mission?

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A website is a powerful communication tool for any community organizing project. It can help you share your vision, goals, values, and actions with your audience, as well as invite them to join your cause, donate, or volunteer. However, creating a website that reflects your organization's mission is not a simple task. You need to consider various aspects, such as design, content, functionality, and accessibility, to ensure that your website is effective, engaging, and inclusive. In this article, we will discuss some best practices for creating a website that reflects your organization's mission and helps you achieve your objectives.

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1 Define your purpose and audience

Before you start designing or writing your website, you need to have a clear idea of what you want to accomplish with it and who you want to reach. Your purpose and audience will guide your decisions about the layout, style, tone, and features of your website. For example, if your purpose is to raise awareness about a social issue, you might want to use a simple and informative website that provides facts, stories, and resources. If your purpose is to mobilize people to take action, you might want to use a more interactive and persuasive website that offers opportunities, challenges, and incentives. Similarly, if your audience is mainly young and tech-savvy, you might want to use a more dynamic and visual website that incorporates social media and multimedia elements. If your audience is more diverse and less familiar with technology, you might want to use a more accessible and user-friendly website that follows web standards and best practices.

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Leandro Bueno

Business Development, CRM and Legal Design | MBA in Marketing and Branding
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Para criar um site que reflita a miss?o da empresa, é essencial ter uma compreens?o clara da miss?o, vis?o e valores da empresa. O design deve ser coeso e transmitir visualmente os valores da empresa. O conteúdo relevante, histórias de sucesso e uma declara??o de miss?o clara s?o elementos-chave. A transparência, autenticidade e foco no usuário também s?o fundamentais para garantir uma experiência positiva.

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2 Create a consistent and memorable brand identity

Your website is an extension of your organization's identity, so you want to make sure that it reflects your mission, values, and personality. One way to do that is to create a consistent and memorable brand identity that includes elements such as your name, logo, slogan, colors, fonts, images, and tone of voice. Your brand identity should convey your message and differentiate you from other organizations or projects. It should also be coherent and recognizable across all your communication channels, such as your social media, newsletters, flyers, and events. Creating a strong brand identity can help you build trust, credibility, and loyalty among your audience and supporters.

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Jess Hobbs

Community Strategist | Customer Advocate | Climate Storyteller — Leveraging Creative Background into Strategic Partnerships & Growth to Unleash Potential
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Visually represent your community on a website! Visual representation of your community is crucial and needs to be embedded in the core of your brand identity.

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3 Write clear and compelling content

Your website content is the core of your communication strategy and should be written in a way that informs, educates, inspires, and motivates your audience to engage with your organization and its mission. To achieve this, you should use simple and direct language that avoids jargon, acronyms, and technical terms. Additionally, headings, subheadings, bullet points, and short paragraphs can help organize and highlight your main points. To illustrate and humanize your message, you can use stories, examples, testimonials, and quotes. Furthermore, facts, statistics, and sources can be used to support and validate your message. Finally, calls to action can guide and encourage your audience to take the next step.

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4 Choose an appropriate and attractive design

Your website design should be appropriate for your purpose, audience, and content, as well as attractive and appealing. To ensure this, you need to consider various aspects. For example, use a responsive and adaptive design that adjusts to different screen sizes and devices. Additionally, use a clear and intuitive navigation that helps your audience find what they are looking for easily and quickly. Additionally, use a consistent and harmonious color scheme that matches your brand identity and mood. Moreover, use a readable and legible font that suits your style and tone. Lastly, use high-quality and relevant images, videos, and graphics that enhance and complement your content.

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5 Ensure functionality and accessibility

Your website functionality and accessibility are essential for your audience's experience and satisfaction. To ensure a positive user experience, you need to implement several practices: a reliable and secure web hosting service, a content management system (CMS) for managing content, a web analytics tool for tracking traffic, and web accessibility guidelines and tools for people with disabilities. Additionally, you should test your website regularly and get feedback from your audience and stakeholders to identify and fix any issues or problems.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are best practices for creating a website that reflects your organization's mission?

1

2

3

4

5

6

1 Define your purpose and audience

2 Create a consistent and memorable brand identity

3 Write clear and compelling content

4 Choose an appropriate and attractive design

5 Ensure functionality and accessibility

6 Here’s what else to consider

Community Organizing

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What are best practices for creating a website that reflects your organization's mission?

1

2

3

4

5

6

1 Define your purpose and audience

2 Create a consistent and memorable brand identity

3 Write clear and compelling content

4 Choose an appropriate and attractive design

5 Ensure functionality and accessibility

6 Here’s what else to consider

Community Organizing

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