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Last updated on 2024年9月12日

What are the best practices for creating engaging and effective online presentations?

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Online presentations are a common and important form of professional communication, especially in the era of remote work and learning. However, creating an online presentation that is engaging and effective can be challenging, as you have to deal with various factors such as audience attention, technical issues, and content delivery. In this article, we will share some best practices for creating online presentations that can help you achieve your communication goals and impress your viewers.

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1 Know your purpose and audience

Before you start designing your online presentation, you should have a clear idea of what you want to achieve and who you are speaking to. Your purpose and audience will determine the tone, style, and structure of your presentation, as well as the level of detail and interaction you need to provide. For example, if your purpose is to persuade your audience to buy your product, you should focus on the benefits and features that appeal to their needs and preferences. If your purpose is to educate your audience on a complex topic, you should use simple language, visuals, and examples to explain your main points.

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Van Marchetti

CEO na PRIDGE CX | Especialista Comunica??o Estratégica Customer Centric | Palestrante e Mentora em Comunica??o Assertiva e Oratória | Transformando a experiência do cliente com comunica??o que conecta e gera valor
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Criar apresenta??es online envolventes exige mais do que seguir um roteiro padr?o. Para come?ar, entenda profundamente seu público e objetivo. Personalize exemplos e histórias para conectar e engajar desde o início. Use recursos visuais com propósito, sem excessos – simplicidade fortalece a mensagem. Ensaiar é fundamental, mas vá além: preveja onde o público pode perder o interesse e ajuste. Durante a apresenta??o, inclua o público na narrativa e interaja desde cedo. E, por fim, avalie-se continuamente para aprimorar seu impacto.

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2 Plan and organize your content

Once you have defined your purpose and audience, you should plan and organize your content in a logical and coherent way. A good online presentation should have a clear introduction, body, and conclusion, with each section having a main idea and supporting details. You should also use transitions, headings, and signposts to guide your audience through your presentation and highlight the key messages. To avoid information overload, you should limit your content to the essential points and avoid unnecessary or redundant information.

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Michele Moreno, CVPCC ??

Award-winning Communication & Storytelling Coach, Trainer & Speaker | Igniting clear + compelling communication | Official Member Forbes Coaches Council | Top Expert in Executive Communication for 4.9/5 rating
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Essential content provides value. Ask yourself, is this useful, relevant, entertaining or meaningful to my audience? When the answer is "no" leave it out.

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3 Use visuals and multimedia

Visuals and multimedia can enhance your online presentation by making it more attractive, engaging, and memorable. You can use images, graphs, charts, videos, animations, or audio to illustrate your points, provide evidence, or create interest. However, you should use visuals and multimedia strategically and sparingly, as too many or too complex elements can distract or confuse your audience. You should also make sure that your visuals and multimedia are relevant, clear, and compatible with your platform and device.

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4 Practice and rehearse

Practicing and rehearsing your online presentation can help you improve your delivery, confidence, and timing. You should practice your presentation several times, preferably in front of a mirror, a friend, or a colleague, and get feedback on your performance. You should also rehearse your presentation using the same platform, device, and settings that you will use for the actual presentation, and check for any technical issues or glitches. You should also prepare a backup plan in case of any unexpected problems or interruptions.

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5 Engage and interact with your audience

Engaging and interacting with your audience can make your online presentation more lively, dynamic, and effective. You can engage and interact with your audience by using various techniques, such as asking questions, conducting polls, inviting comments, sharing stories, or using humor. You should also pay attention to your audience's feedback, reactions, and questions, and respond to them appropriately. You should also use verbal and non-verbal cues, such as eye contact, facial expressions, gestures, and voice modulation, to convey your enthusiasm, interest, and credibility.

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Meg Smit

Director, Small Business Center at Rowan-Cabarrus Community College
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I love using polls in presentations because it increases engagement by allowing for responses to questions in a low-risk way, removing some of the fear around giving the wrong answer. Plus, you can make it fun!

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Van Marchetti

CEO na PRIDGE CX | Especialista Comunica??o Estratégica Customer Centric | Palestrante e Mentora em Comunica??o Assertiva e Oratória | Transformando a experiência do cliente com comunica??o que conecta e gera valor
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Ferramentas como o Kahoot podem transformar o engajamento, permitindo enquetes e quizzes que mantêm a aten??o e envolvem todos. Além disso, fazer perguntas, contar histórias e usar humor s?o ótimas maneiras de criar conex?es. Preste aten??o ao feedback e responda às rea??es do público. Sinais verbais e n?o verbais, como modula??o de voz e express?es faciais, também refor?am o entusiasmo e a credibilidade.

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6 Follow up and evaluate

After your online presentation, you should follow up and evaluate your performance and outcomes. You should thank your audience for their attention and participation, and provide them with any additional information or resources that they might need or request. You should also ask for their feedback, suggestions, or questions, and use them to improve your future presentations. You should also reflect on your own strengths and weaknesses, and identify the areas that you need to work on or develop further.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Van Marchetti

CEO na PRIDGE CX | Especialista Comunica??o Estratégica Customer Centric | Palestrante e Mentora em Comunica??o Assertiva e Oratória | Transformando a experiência do cliente com comunica??o que conecta e gera valor
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Crie momentos de pausa para reflex?o Uma estratégia que uso e faz toda a diferen?a é inserir pausas estratégicas durante minhas apresenta??es. Lembro de uma vez em que estava abordando um tema complexo, e ao invés de seguir direto, dei uma pausa intencional. Esse silêncio permitiu que o público absorvesse melhor a mensagem, e quando retomei, a intera??o foi muito mais forte. Pausas bem posicionadas ajudam a criar conex?o e d?o ao público tempo para refletir, tornando a experiência mais rica e envolvente.

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What are the best practices for creating engaging and effective online presentations?

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1 Know your purpose and audience

2 Plan and organize your content

3 Use visuals and multimedia

4 Practice and rehearse

5 Engage and interact with your audience

6 Follow up and evaluate

7 Here’s what else to consider

Professional Communication

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