What are the best practices for creating and distributing lead magnets in content marketing?

IF you have already built an audience with videos, podcasts, blogs for your audience... An EASIER way to START is create lead magnets simplifying & making current content easily actionable, for example: - Create a Checklist from a podcast - Share a link list resource - one stop place to access knowledge - Create a "How to..." breaking down a concept When you "give" before you ask, you can get better pain point / solution feedback. Because you built initial trust that you will do something actionable with what they share. People are likely to give you a "yes" if you offered something first. Reach out to those who opted-in & get better survey results from what worked vs. guessing what "might" work. ???? #FoxRocks

If you don’t know your audience, you don’t know anything. You need to know them IN and OUT. Their usage. Their habits. Their lifestyle. Their thoughts. Their daily routines. Every. Small. Detail. There’s not a shred of doubt as to what your audience wants. How to find out? Search it up. Pretend to be them. ASK THEM. Do surveys. DM them. A quick way to get some brief info is to also ask ChatGPT: ? What are my audiences desires? ? What are my audiences pain points? ? How can I position myself to achieve their goal? Most effective way is to hire a marketing agency to do this. But if you’ve gotta be resourceful, be it.

Knowing your audience is a critical component of effective communication and marketing. Understanding their needs, preferences, and pain points will help you tailor your messaging and content to resonate with them. This includes demographic information such as age, gender, and location, as well as psychographic information such as values, beliefs, and interests. By knowing your audience, you can create content that is relevant, engaging, and valuable, which will ultimately lead to greater success in achieving your business goals.

Some lead magnet ideas: → PDF Playbook → Ebook → Exclusive podcast → Newsletter → Patreon style forum access → Templates → Webinars → Video Tutorials → Mini Courses → Free trials → Discounts → Free Audits/Consults → Automated Scores (ex. Do our Profile Ranking score to see how optimized your profile is) ?? What you can include? Ask yourself first, what is your offer? Now create a reduced version of your offer that you can give out for free as a lead magnet. It still needs to be valuable as hell. Something worth paying for. Something you’d buy yourself. But you make it free anyways.

Choosing the right format is crucial for the success of your lead magnet. You need to consider the preferences and behavior of your target audience, as well as the type of content you want to provide. For example, if your audience is more visual, you may want to create an infographic or a video. If they prefer to read, an eBook or a whitepaper might be a better fit. Additionally, you should consider the level of effort required to consume the content. A short checklist or a cheat sheet might be more appealing to busy professionals than a long eBook. By choosing the right format, you can ensure that your lead magnet resonates with your target audience and drives the desired action.

? See my copywriting tips ? Become a better copywriter in 1 week ? Sign up to my newsletter ? Join 7400+ others to get my secrets straight to your inbox. ? Download my guide ? Have a million questions about LinkedIn? Get instant answers here: Your title AND promotion must be focused on your audience. Not you or what you’re offering. Begin with a desired outcome. State how it’ll benefit them. Add numbers. Experiment. ?? Don’t make claims that aren’t true also. You’ll get sued.

A compelling title is essential for grabbing the attention of your audience and enticing them to engage with your content. To craft a compelling title, it's important to focus on the benefit or value that your content offers, use descriptive and specific language, and create a sense of urgency or curiosity. A great title should make your audience curious enough to click and learn more, while also clearly communicating the value they will receive by engaging with your content. With a strong title, you can improve the visibility, engagement, and overall success of your content marketing efforts.

Testimonials are KEY in your landing page. Don’t have them? Send your magnet out to friends, family, your network, and ask them for a review. Be kind, polite, and respectful. If you don’t ask, the answers always going to be no.

To design a landing page, start by identifying the goal of the page and the target audience. Choose a visually appealing design that is consistent with your brand identity and use a clear headline that communicates the value of the offer. Keep the page simple and focused, with a clear call-to-action that encourages visitors to take the desired action. Use high-quality visuals, such as images or videos, to help illustrate the value of the offer. Optimize the page for search engines by including relevant keywords and meta descriptions. Finally, test and optimize the page regularly to improve its performance and ensure that it meets the needs of your audience.

The best way to drive traffic from a lead magnet for free in 2023 is..... TWITTER Check this out: https://twitter.com/lukematthws/status/1672616856073404419?s=20 There's a really easy format to follow. Study other viral hooks with a tool on Twitter like TweetHunter. Write a short tweet promoting your lead magnet as the solution to your ideal customers pain point. Offer to give away your lead magnet for free. Ask Twitter to: - Follow - Retweet - Reply I've grown to 16k Followers and added 1k Subs to my email list this month with this method. Give it a try!

Promoting your lead magnet is essential for generating leads and building your audience. Use multiple channels such as email, social media, and paid advertising to reach your target audience. Create a landing page that clearly communicates the value of your lead magnet and includes a clear call-to-action. Use your website, blog, and other marketing channels to promote the landing page and encourage people to download or access the content. Remember to track your results and use the data to refine your strategy and improve future lead magnets.

Following up with your leads is a critical step in the lead generation process. It allows you to nurture your leads, build relationships, and move them closer to making a purchase. Without follow-up, your leads may forget about you or turn to a competitor instead. When following up, be consistent and persistent, but also respectful of your leads' time and preferences. Use a mix of channels, such as email, phone, and social media, to reach out and provide value. Remember to listen to your leads, address their concerns, and answer their questions. By staying engaged and responsive, you can increase your chances of converting your leads into loyal customers.

Lead magnets are cool. But don’t forget that they should showcase the value of your paid services as well. Deliberately craft them to attract people to want to work with you.

Lead magnets are powerful lead generation tools, but they can also cause chaos for a sales team. Before you launch a lead magnet, think through what happens next. What lead status will you give these prospects? How will you engage them next? Who is responsible for that next step? How will you measure performance? Remember, a higher quality of leads (without consideration for quality) is rarely the goal. If you deposit a pile of crap on your sales team’s plates, they are not likely to thank you. Conversely, if you plan for automated nurturing and qualification that lets the cream of the crop rise to the top… well then you become the star.