What are the best practices for content repurposing and recycling?

Look for content that remains relevant and valuable to your audience over an extended period. This could be industry trends, how-to guides on fundamental topics, or evergreen explainer pieces. Use website analytics to identify content that consistently generates traffic and engagement.

Having established your content strategy and workflow, the next step is to produce material that is optimised for both search engines and your target audience. Your material ought to be excellent, pertinent, captivating, and beneficial to your readers. To accommodate a range of tastes and learning styles, you should employ a variety of media and formats, including blog entries, podcasts, videos, infographics, ebooks, and more. To increase your exposure and ranking on search engines, you should also optimise your content for search engines by utilising keywords, headings, titles, meta tags, photos, links, and other elements.

A few key tips for recycling content on other platforms or social media channels: *Keep it short and simple. Some platforms want more visuals than others, while others just want text. *Use the planners if possible (FB, IG on Meta Business Center is a good example) This gives you a way to plan and edit posts and view analytics. * When you distribute your content, pay attention to any keywords, media, or if used in A/B ads testing or related marketing campaigns.

Content repurposing ensures your content reaches a wider audience. For example, you can't find the same audience in Linkedin and Youtube. by repurposing, you will capture the audience who missed out on your Linkedin post.

Your audience are always on the move so capturing their attention can be the difference between long-form content and an infographic they can pin. Video content has never been more popular so embed them in your long-form content for the best chances of increasing your traffic. Start with Hubspot Academy if you're not sure about scripting.

The best way to recycle and repurpose content is to start with one ‘hero’ piece of content, such as a podcast episode, a presentation, or a long form video. You can then use this long form hero content and cut it up into shorter form videos for snackable content for social media. These short form pieces can also for the backbone of written blog articles and the inspiration for infographic content. One piece of hero content can form the basis of an entire month’s worth of content if structured and organised properly.

One of the best ways to repurpose content is to repurpose it for a more mobile audience. Since you are looking to get a refresh on those older links, having a way to update content in a format that is more easily seen can give you a chance to revisit a past topic or content. Gain new followers or even start a discussion.

Be social. Take a high-performing or high-investment piece of content (or both) and bring its central argument to a credible third party for their take. Engage in a public conversation on the channels that matter most to your audience. Ask the third-party partner, analyst, or industry voice for their input, insights, and experiences relevant to that topic. Be social.