What are the best practices for aligning your vision statement with your strategic goals?

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As a nonprofit leader, you know the importance of having a clear and compelling vision statement that describes your organization's purpose, values, and impact. But how do you make sure that your vision statement is not just a slogan, but a guide for your strategic goals and actions? In this article, we will share some best practices for aligning your vision statement with your strategic goals, and show you some examples of vision statements from successful nonprofits.

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1 Assess your current vision statement

To ensure that your vision statement is aligned with your strategic goals, you should assess it to determine if it reflects your organization's identity, direction, and aspiration. Ask yourself if it is concise, memorable, and inspiring; communicates your unique value proposition and target audience; expresses your desired future state and social change; and aligns with your mission statement and core values. If you answer no to any of these questions, you may need to revise or update your vision statement to make it more relevant, specific, and compelling.

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Adam Soclof

Customer Wellbeing | Marketing & Communications Strategy
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I've seen many a strategic planning process get stuck on wordsmithing vision statement -- or getting stuck on the difference between mission and vision. One helpful way I've seen this process get unstuck is to start with vision: Mission: Expresses the main outcome we want to achieve for the people we're most trying to help. Vision: If we did our job *really* well -- to the point where the cause or people we fight for no longer needed our help -- what would the world look like? What long term outcome would make us so happy that we'd be content to close our doors?

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Stanley Edmond
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I completely agree with this statement. A vision statement serves as an organization's guiding force and helps ensure that all efforts are aligned toward a common goal. It's important to regularly assess the relevance of the vision statement to ensure it is still aligned with the organization's identity, direction, and aspirations.

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2 Define your strategic goals

The next step to align your vision statement with your strategic goals is to define your strategic goals and how they will help you achieve your vision. Strategic goals are the measurable and realistic objectives that you set for your organization to advance your mission and vision. They should be SMART: specific, measurable, attainable, relevant, and time-bound. To define your strategic goals, you can use tools such as SWOT analysis, logic models, or theory of change to identify your strengths, weaknesses, opportunities, and threats, and to map out your inputs, outputs, outcomes, and impacts.

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Regina B.

I am a gifted unique (life) teacher who is passionate about sharing, inspiring, and simply loving others!
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The one thing that I found helpful was the SWOT organization model. Conducting strategic one -on-Interviews with staff at all levels from janitor to front desk clerk, ,supervisors, and CEO as well as clients brought forth invaluable data that justified the needs for changes in specific areas.

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3 Align your vision statement with your strategic goals

The final step to align your vision statement with your strategic goals is to ensure that they are consistent, coherent, and complementary. To do this, use your vision statement as a filter for prioritizing and selecting your goals; use it as a motivator and communicator for engaging stakeholders; and use it as a monitor and evaluator for tracking progress and impact. Ask yourself if each goal contributes to your vision and helps you move closer to it. Share your vision statement with staff, board, donors, partners, and beneficiaries to explain how strategic goals support it. Review the statement regularly and compare it with goals and indicators. Celebrate achievements and adjust strategies as needed.

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4 Examples of vision statements for nonprofits

To inspire you, here are some examples of vision statements from successful nonprofits that align with their strategic goals. Oxfam envisions a just world without poverty, Habitat for Humanity desires a world where everyone has a decent place to live, World Wildlife Fund strives to create a world where people and nature thrive, Amnesty International dreams of a world in which every person enjoys all of the human rights enshrined in the Universal Declaration of Human Rights and other international human rights instruments, and Teach for America hopes that one day all children in this nation will have the opportunity to attain an excellent education.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best practices for aligning your vision statement with your strategic goals?

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5

1 Assess your current vision statement

2 Define your strategic goals

3 Align your vision statement with your strategic goals

4 Examples of vision statements for nonprofits

5 Here’s what else to consider

Nonprofit Management

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What are the best practices for aligning your vision statement with your strategic goals?

1

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5

1 Assess your current vision statement

2 Define your strategic goals

3 Align your vision statement with your strategic goals

4 Examples of vision statements for nonprofits

5 Here’s what else to consider

Nonprofit Management

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