What are the best personal branding channels to stay current in your field?

The goal with choosing specific channels is to know where your specific target audience hangs out online and offline so you can build a presence there versus relying solely on the latest "popular" channels. Not all channels are created equally, and here are some unconventional personal branding channels to consider: - Contribute to local community forums/Q&A sites. Get involved on platforms where your target audience is to build trust by providing assistance. - Guest host or host a relevant Meetup group. Facilitating live discussions on topics facing your audience allows you to demonstrate your expertise and positions you as the expert. - Create tutorial/DIY videos for YouTube. To really crack the algorithm code, create shorts.

There’s only 24h in a day so be smart. Understand and dissect your audience by segment. Prioritise the top 2-3 channels where your revenue-generating segments hang out.

Choosing the right channel plays a very important role when it comes to building your personal brand. You don't want to promote yourself on platforms where your audience is not even present. Otherwise, you will be speaking to a dead audience. Few things you must consider before choosing your platform: 1. What format of content does your audience consume? 2. Platforms your competitors are targeting? 3. What platform does your audience spend their time on? 4. Which platform can support you best in promoting yourself?

You have to be on Linkedin or Twitter. If you can't then get on Instagram if you are more visual. Youtube and Tiktok are good as well for video.

It looks like be on LinkedIn is a great idea, so you can broad your personal Network in a profesional environment as well as find customers directly

It's not difficult to do that. Because YOU are unique. No one in the entire world can be like you. So, be very natural and authentic with what you offer. Be true to yourself and your audience--- that is the best you can offer!

Maximise your impact by investing your efforts where there’s a higher ROI potential. Consider segment size, average deal size per client and cost to produce relevant content to your audience per segment. Compare and invest accordingly.

It's essential to align your personal branding efforts with your available resources. Setting realistic expectations and prioritizing channels that offer the best ROI for your time and budget will not only ensure consistency but also enhance your brand's impact and authenticity.

In other words: - How do I stand out from the crowd? - How do I make sure I’m chosen over my competitor? - How do I increase credibility, trust and social proof to the quality of what I offer?

I can comment from automotive industry perspective. Establishing a strong personal brand requires a deep dive into industry insights, the trends and challenges that shape yhis niche. Stay current with the industry's ever-evolving landscape. Are electric vehicles gaining ground, or is autonomous driving These trends are your roadmap. Challenges like emissions regulations and supply chain disruptions are roadblocks that demand your attention. Study competitors and role models closely. Learn from leaders and differentiate yourself from the rest. Industry journals, expert podcasts, and influential figures will keep you updated and motivated. In the fast-paced automotive world, staying informed and innovative is vital.

Researching your industry and niche as a personal brand is akin to crafting a masterful strategy. Here's how this exploration can significantly benefit you: Understanding Trends: Dive deep into the current trends, not just the surface-level ones. Understand their origins, trajectories, and how they impact your niche. Innovate with Precision: Innovation isn't about change for the sake of it; it's about strategic progress. Locate the specific gaps within your niche, the areas where innovation can have a meaningful impact. Develop creative solutions and highlight how they fill these voids, setting you apart as a visionary in your field. And do not forget: Just do it. #PersonalBranding #IndustryInsights #NicheExpertise

Always keep your niche and industry in mind when you try to make your personal brand on social media. Understand the current requirements and keep posting valuable content regularly to engage with your audience. There's nothing wrong in following and getting inspired by role models in your field but try to create a unique value proposition.

Track likes, engagement, conversion rates, over generated-revenue per channel regularly. Refine as you learn from your data.

1. Personal Branding Consistency : Keep your message, tone, and style remain consistent across all the channels by creating a branding guide for your brand which includes Voice, colors, font, messaging and other brand elements as consistency is the key to build memorable brand. 2. Maximize Your Reach: Maximize your reach by cross promoting your channels. For example, If you have twitter, You can encourage your audience to follow you in Linkedin.

- Apply the same marketing principles big corporates use to promote their brand to your personal branding effort.s. Be data-driven to optimise your time and budget. - Be courageous and put yourself out there. The first 100 posts will be hard. The next 100 will be easier.

LinkedIn stands as the paramount personal branding channel for staying current in your field. - Elevate your personal brand by crafting a compelling profile that encapsulates your expertise and aspirations. - Consistently share thought-provoking industry insights, fostering engagement through meaningful interactions. - Establish authority by contributing original content, such as articles or videos, demonstrating your in-depth knowledge. - Leverage your network to forge valuable connections and seek mentorship opportunities, further enhancing your personal brand's credibility. Through these strategic actions, LinkedIn becomes your launchpad to professional prominence.

Don't put all your eggs in one basket. Distribute your content on multiple platforms. I am not saying that you should be active on every platform. But select at least 2-3 platforms. You don't need to create different content for every platform. All you need to do is understand the tone of the platform. And repurpose your content accordingly.

3 key tips: 1. Update your LinkedIn profile: Create a professional and engaging profile that clearly communicates your expertise, achievements, and value proposition. Use a professional headshot, customize your headline with keywords. 2. Share valuable content: Regularly share insightful and relevant content that demonstrates your expertise and industry knowledge. Craft well-written articles, share industry news, and provide valuable insights on trending topics. This will position you as a thought leader in your field. 3. Engage with your network: Actively engage with your professional network by liking, commenting, and sharing their content.Engaging with executives and influencers in your industry will expand your authority.

The main thing to remember here for me is that whether you’re talking about a personal brand or a business brand there Hass to be consistency. So if you are trying to fake a brand, your true colors will show through your actions.